Connected TV advertising platform

Reach the exact audience for your offer on the streaming services they watch, built from their interest, behavior, and on-chain activity.

4.7 on G2Rated for precise audience targeting
A campaign dashboard showing an audience being built and delivery running across publisher inventory

How CTV advertising works on Blockchain-Ads

Programmatic CTV advertising runs across streaming services, reaching your exact audience on the television screen while they watch. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those viewers in real time, then moves budget toward the ones most likely to convert.

Build your audience

Pick the people you want, by interest, on-site behavior, and on-chain activity.

Serve every surface

Automated buying places your spot across streaming services in real time, through the NEXUS Ad Exchange.

Optimize and scale

Results feed back, and budget moves toward the placements and creatives that convert.

3 benefits of CTV advertising

CTV puts your brand on the television screen with the targeting, frequency control and conversion tracking of digital behind it.

94.5% of your ad gets watched

Innovid measured 94.5% completion on 15-second CTV spots and 94.1% on 30-second.

1 in 3 viewers have bought after a CTV ad

A third of US viewers completed a purchase on their TV device after seeing an ad.

243.6 million US viewers

eMarketer projects 243.6M people across 119.8M US households watching connected TV in 2026.

Who runs CTV ads on Blockchain-Ads

Built for advertisers in regulated industries who need precise audience targeting, measurement into their own stack, and optimization toward the conversions that matter.

CTV ad formats we support

Choose the format that fits the campaign. Every format below runs across the Blockchain-Ads DSP, on the streaming services your audience already watches.

A television cutting from programme content to a full-screen ad, above a stream timeline marking the pre-roll, mid-roll and post-roll breaksA smart TV home screen with an ad in the featured slot above the content rows, beside a row of the major TV platforms

In-stream CTV spots

Your 15 or 30 second spot runs inside streaming content, pre-roll, mid-roll or post-roll, alone in the break or in a pod alongside other advertisers.

Home screen placements

Your ad runs on the first screen viewers see when the TV wakes, in the featured slot above the content rows. These placements sit outside the standard programmatic stack, so we source them per campaign through our partner SSPs.

What you get from a CTV campaign on Blockchain-Ads

Fresh spots with Flux

Flux rotates your video creative on a roughly 15-day cadence, so viewers meet a current message and performance holds as the campaign scales.

Campaign creative refreshed automatically by Flux

Run CTV in the markets you serve

Place your spots in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.

A world map with pins marking the markets a campaign is targeting

Follow the same viewer beyond the TV

Reach the same person on mobile, desktop, and in-app after they have seen your spot, with one audience and one set of conversion goals.

Audience One
High interest in your brand

Bring back viewers who watched

Return to people who saw your spot and visited your site, with new creative and budget on the placements converting best.

A visitor leaves a site, meets the same ad again on other placements, and comes back

How CTV ads fit every goal

Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what CTV does at each one.

Awareness

Reach people new to your brand

Awareness campaigns put your brand in front of people who have never heard of you and already show interest in your category. CTV reaches them on the television screen, chosen by the interest and behavior that fit your offer.

For Roobet, an awareness campaign put the brand in front of players more than 13 million times.

Key KPIs:
Reach, Completion rate, Household frequency, Brand lift
Engagement

Bring people back

Engagement campaigns bring back people who already know your brand and are close to acting. Viewers who completed your spot become an audience that display, native, and video campaigns guide toward a sign-up.

For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and brought cost per acquisition down by 25%.

Key KPIs:
Sign-ups, App installs, Qualified leads
Examples:
Conversions

Turn interest into customers

Conversion campaigns put budget on the people most likely to complete the action you care about. Delivery optimizes toward conversions and shifts spend into the audiences and streaming placements producing them.

For Coinbase, a conversion campaign delivered 8,214 new traders across Southeast Asia and $6.97M in trading volume.

Key KPIs:
Conversions, Cost per acquisition, ROAS

Why brands choose Blockchain-Ads

Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Brands that scaled on Blockchain-Ads

See how advertisers reached their audience and hit their numbers with CTV campaigns.

Brand name
Caso de estudio de Binance
4,100
Total de conversiones

Binance logró resultados notables en adquisición de usuarios con entusiastas de criptomonedas y traders de alto valor como objetivo.

Adquisición de usuarios

View Case Study
Binance
Caso de estudio de Coinbase
3.896
Total de conversiones

Coinbase logró un volumen de trading de $8.1M y 3,896 traders al dirigirse a usuarios cripto de alto valor en el Sudeste Asiático.

Adquisición de usuarios traders

View Case Study
Coinbase
80M impresiones totales | 1.34% CTR | $140 FTD | 7.67x retorno de inversión publicitaria
1,34%
Tasa de clics (CTR)

FTD promedio de $140 por persona para más de 1,300 nuevos jugadores

Campaña de adquisición

View Case Study
Stake.com
Estudio de caso OKX
3,095
Total de conversiones

OKX atrajo 3,095 traders activos generando $1.16M de volumen mediante segmentación comportamental precisa.

Adquisición de traders de alto valor

View Case Study
OKX
Cómo BC.Game Redujo el Costo de Adquisición un 54% y Escaló a 18.000 Nuevos Jugadores con Blockchain-Ads
100M+
Nuevos Jugadores

Cómo BC.Game redujo el costo de adquisición un 54% y escaló a 18.000 nuevos jugadores con Blockchain-Ads

Adquisición de Usuarios

View Case Study
BC.Game
Caso de estudio 1xBet
20,043
Nuevos usuarios adquiridos

1xBet adquirió 20,000 jugadores activos en mercados africanos a un costo de adquisición de $48 con un retorno de 9.1x mediante el targeting de apuestas deportivas regionales.

Adquisición de usuarios

View Case Study
1xBet
Estudio de caso FXTM
$120 283
Depósitos totales

FXTM generó $120K en volumen de depósitos con un ROAS de 4.9x mediante segmentación comportamental en 3 semanas.

Generación de depósitos

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

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Reach the same audience beyond CTV advertising

Build the audience once, then reach it on display, native, video, push, and more. One audience, one dashboard, one set of conversion goals.

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