80M impresiones totales | 1.34% CTR | $140 FTD | 7.67x retorno de inversión publicitaria

Stake.com needed to acquire high-value first-time depositors across thirteen markets spanning Latin America, North America, and Asia-Pacific. Thus allowing it to reach crypto-active players capable of sustaining premium deposit levels.

• Platform restrictions: Google and Meta restrict crypto-casino advertising across Stake.com's target markets, cutting off standard acquisition channels across all thirteen countries.
• Market diversity: Latin American, North American, and Asia-Pacific audiences each present distinct gambling behaviours and platform preferences. A single creative angle would underperform across such varied markets.
• Deposit quality: Acquiring players capable of meaningful deposit levels required targeting verified high-value casino players and sports bettors, not broad gambling audiences with low spending capacity.

Stake.com needed a network with verified crypto-native audiences and the inventory to reach high-value players consistently across such geographically diverse markets. Blockchain-Ads provided the targeting infrastructure and global inventory to reach high-intent casino and sports betting audiences at scale using the four methods below:

• High-value casino player targeting: Campaigns reached verified casino players with demonstrated high-stakes gambling behaviour and proven deposit capacity.
• Sports bettor segment alignment: Behavioural targeting captured sports bettors matching Stake.com's dual casino and sportsbook platform offering.
• Mobile gaming interest layering: Mobile gamer segments identified users comfortable with app-based play and seamless crypto transaction experiences.
• CPA-based optimisation: Campaigns optimised toward verified first-time deposits from day one.

La campaña logró estos resultados impresionantes manteniendo un retorno de inversión publicitaria (ROAS) de 7.67x:

• 1,300+ nuevos jugadores de pago adquiridos
• $140 cantidad promedio de primer depósito (FTD)
• 1.34% tasa de clics (CTR)
• 80 millones de impresiones totales

• El targeting Web3 preciso atrajo jugadores de alto valor y logró un ROAS de 7.67x al enfocarse en usuarios DeFi y entusiastas de juegos blockchain con tenencias cripto de $1,500-$10,000.
• El retargeting de no convertidos redujo el CPA en 35% y generó el 45% de los primeros depósitos de usuarios que inicialmente interactuaron pero no se convirtieron.
• El análisis de comportamiento on-chain identificó jugadores blockchain activos, resultando en un depósito promedio de $140 — 42% por encima de los estándares de la industria para criptocasinos.

La campaña de adquisición de usuarios de Stake.com con Blockchain-Ads resultó ser un éxito rotundo, fortaleciendo la posición de la plataforma como líder del mercado en juegos cripto y casinos en línea. Esta campaña es solo una de las muchas que Stake.com ejecuta activamente en Blockchain-Ads. La capacidad de la campaña para entregar registros de jugadores de alta calidad mientras mantiene un ROAS sólido demuestra el potencial de la publicidad dirigida en los sectores de criptomonedas y juegos DeFi.

Budget consolidated across the strongest-performing markets while maintaining presence across all thirteen countries to preserve global reach. Retargeting campaigns scaled against the non-depositing pool accumulated across Phases 1 and 2 using all three creative angles in parallel. The campaign closed with 1,128 verified first-time depositors at $250 CPA, $702,927 in FTD volume, and 2.5x ROAS across the thirteen-market portfolio.