80M total impressions | 1.34% CTR | $140 FTD | 7.67x return on ad spend

1.34%

Click-Through Rate (CTR)

1,300+

Paid Players

$140

Average FTD Amount

7.67x

Return on Ad Spend (ROAS)

Company

Stake.com

Campaign Type

User Acquisition Campaign

Industry

iGaming

Case Timeline

60 Days

Strategy

Leveraged Web3 audience targeting, blockchain behavior analysis, and portfolio balance filters combined with retargeting to attract 1,300+ high-value players with average deposits of $140.

Stake.com is one of the leading cryptocurrency online casinos and sports betting exchanges that needed to reach a specific audience of tech-savvy, risk-ready users. The marketing team launched a targeted user acquisition campaign using Blockchain-Ads. Through precise targeting and effective ad placement, the campaign achieved excellent results and increased both engagement and revenue for Stake.com.

Campaign Overview

The main goal of the campaign was to increase the number of paying players on the Stake.com platform through higher first-time deposit amounts.

Strategy

The campaign combined advanced Web3 targeting with retargeting to attract high-value crypto users:

Web3 Audience Targeting: Focus on DeFi users, blockchain gaming enthusiasts, and sports bettors to reach audiences already familiar with crypto risks and rewards.
Blockchain Behavioral Targeting: Ads targeted users with previous activity on blockchain gaming platforms, ensuring reach to players familiar with crypto transactions.
Crypto Portfolio Targeting: Targeting users holding $1,500-$10,000 in cryptocurrency, prioritizing those with financial capacity for large deposits.
Retargeting Campaign: Re-engaging users who interacted with ads but didn't convert, using personalized incentives to generate 45% of first-time deposits.

Results

The campaign achieved impressive results, maintaining a 7.67x return on ad spend (ROAS):

Attracted 1,300+ new paying players
$140 average first-time deposit (FTD) amount
1.34% click-through rate (CTR)
80 million total impressions

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Inactive-State

Active State

Why It Worked

Precise Web3 targeting attracted high-value players and achieved 7.67x ROAS, focusing on DeFi users and blockchain gaming enthusiasts with crypto holdings of $1,500-$10,000.
Retargeting non-converted users reduced CPA by 35% and provided 45% of first-time deposits from users who initially engaged but didn't convert.
Blockchain behavior analysis identified active blockchain gamers, resulting in an average deposit of $140 — 42% higher than industry standards for crypto casinos.

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Conclusion

The Stake.com user acquisition campaign with Blockchain-Ads proved to be a huge success, strengthening the platform's position as a market leader in crypto gaming and online casinos. This campaign is just one of many that Stake.com actively runs on Blockchain-Ads. The campaign's ability to deliver quality player registrations while maintaining strong ROAS demonstrates the potential of targeted advertising in the cryptocurrency and DeFi gaming sectors.