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iGaming

Stake.com Case Study

Stake.com achieved 1,300 player acquisitions with 7.67x ROAS targeting crypto enthusiasts.

Stake.com
1300
Total Conversions
$182,000
First-Time Deposits
1.34%
Click-Through Rate
7.67x
Return on Ad Spend
Campaign Type
User Acquisition Campaign
industry
iGaming
Duration
60 Days
Total Ad Spend
iGaming
Objective
Targeted high-value casino players and sports bettors with strategic crypto holder segmentation.

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About
Stake.com

Campaign Overview

Stake.com is one of the leading cryptocurrency online casinos and sports betting exchanges that needed to reach a specific audience of tech-savvy, risk-ready users. The marketing team launched a targeted user acquisition campaign using Blockchain-Ads. Through precise targeting and effective ad placement, the campaign achieved excellent results and increased both engagement and revenue for Stake.com.

Strategy

  • Audience Targeting: Targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming to reach audiences invested in high-stakes entertainment and crypto-based gaming experiences.
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  • Creative Optimization: Developed compelling ad creatives showcasing crypto rewards and exclusive gaming experiences.
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  • Campaign Scaling: Systematic budget allocation across high-performing audience segments to maximize player acquisition efficiency.
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  • Performance Monitoring: Real-time optimization of targeting parameters to maintain cost-effective user acquisition and deposit conversion rates.

Campaign Results

The campaign achieved impressive results, maintaining a 7.67x return on ad spend (ROAS):

  • Attracted 1,300+ new paying players
  • $140 average first-time deposit (FTD) amount
  • 1.34% click-through rate (CTR)
  • 80 million total impressions
Selected Ad Examples

Campaign Strategy

  • Strategic targeting of High Value Casino Players generated premium user acquisition with exceptional deposit conversion rates.
  • Sports Bettors audience alignment perfectly matched Stake.com's dual casino and sportsbook platform offerings and capabilities.
  • Mobile Gaming interest targeting captured users comfortable with app-based gaming and seamless crypto transaction experiences.

Strategic audience targeting delivered 1,300 high-quality player acquisitions with sustainable 7.67x return metrics. Precise segmentation of casino players and sports bettors maximized conversion efficiency throughout the campaign. The campaign demonstrates effective crypto gaming audience engagement through behavioral and interest-based targeting strategies.

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