Stake.com Case Study
Campaign Overview
Stake.com is one of the leading cryptocurrency online casinos and sports betting exchanges that needed to reach a specific audience of tech-savvy, risk-ready users. The marketing team launched a targeted user acquisition campaign using Blockchain-Ads. Through precise targeting and effective ad placement, the campaign achieved excellent results and increased both engagement and revenue for Stake.com.
Strategy
- Audience Targeting: Targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming to reach audiences invested in high-stakes entertainment and crypto-based gaming experiences.
- Creative Optimization: Developed compelling ad creatives showcasing crypto rewards and exclusive gaming experiences.
- Campaign Scaling: Systematic budget allocation across high-performing audience segments to maximize player acquisition efficiency.
- Performance Monitoring: Real-time optimization of targeting parameters to maintain cost-effective user acquisition and deposit conversion rates.
Results
The campaign achieved impressive results, maintaining a 7.67x return on ad spend (ROAS):
- Attracted 1,300+ new paying players
- $140 average first-time deposit (FTD) amount
- 1.34% click-through rate (CTR)
- 80 million total impressions
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Execution
- Strategic targeting of High Value Casino Players generated premium user acquisition with exceptional deposit conversion rates.
- Sports Bettors audience alignment perfectly matched Stake.com's dual casino and sportsbook platform offerings and capabilities.
- Mobile Gaming interest targeting captured users comfortable with app-based gaming and seamless crypto transaction experiences.
Insights & Learnings
Strategic audience targeting delivered 1,300 high-quality player acquisitions with sustainable 7.67x return metrics. Precise segmentation of casino players and sports bettors maximized conversion efficiency throughout the campaign. The campaign demonstrates effective crypto gaming audience engagement through behavioral and interest-based targeting strategies.
Success Stories
What success looks like
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