Stake.com

Stake.com needed to acquire high-value first-time depositors across thirteen markets spanning Latin America, North America, and Asia-Pacific. Thus allowing it to reach crypto-active players capable of sustaining premium deposit levels.

• Platform restrictions: Google and Meta restrict crypto-casino advertising across Stake.com's target markets, cutting off standard acquisition channels across all thirteen countries.
• Market diversity: Latin American, North American, and Asia-Pacific audiences each present distinct gambling behaviours and platform preferences. A single creative angle would underperform across such varied markets.
• Deposit quality: Acquiring players capable of meaningful deposit levels required targeting verified high-value casino players and sports bettors, not broad gambling audiences with low spending capacity.

Stake.com needed a network with verified crypto-native audiences and the inventory to reach high-value players consistently across such geographically diverse markets. Blockchain-Ads provided the targeting infrastructure and global inventory to reach high-intent casino and sports betting audiences at scale using the four methods below:

• High-value casino player targeting: Campaigns reached verified casino players with demonstrated high-stakes gambling behaviour and proven deposit capacity.
• Sports bettor segment alignment: Behavioural targeting captured sports bettors matching Stake.com's dual casino and sportsbook platform offering.
• Mobile gaming interest layering: Mobile gamer segments identified users comfortable with app-based play and seamless crypto transaction experiences.
• CPA-based optimisation: Campaigns optimised toward verified first-time deposits from day one.

• First-time depositors: 1,128 at $250 CPA
• FTD volume: $702,927 generated across the depositing cohort
• ROAS: 2.5x return on $282,000 spend
• Impressions: 21M+ delivered across thirteen markets spanning Latin America, North America, and Asia-Pacific
• CTR: 2.90% blended across all phases
• CPC: $0.46 blended across all phases

The typical first deposit sat around $500, with a smaller cohort of high-value players depositing significantly more and lifting the blended average to $623.16 across the full cohort. This shows that targeting high-value players attracted reliable depositors and premium high-rollers, avoiding reliance on outliers.

The objective was to establish baseline FTD performance across all thirteen target markets. Display ads launched across crypto, casino, and sports betting publisher inventory in Latin America, North America, and Asia-Pacific simultaneously.

Three creative angles ran in parallel:

• A games library angle showcasing platform variety and game selection.
• A sports betting and rewards angle targeting bettors with crypto prize positioning.
• A brand authority angle emphasising Stake.com's leading casino status, daily prize pools, and instant registration.

All three angles performed strongly across their respective regional audiences, with no single creative dominating universally across markets.

Targeting refined toward the highest-converting markets based on Phase 1 deposit data, with budget weighted toward Latin American markets showing the strongest early FTD volume. All three creative angles were retained given their consistent cross-market performance. Sports bettor segments showed particularly strong alignment with the rewards and prize-led creative, while mobile gaming audiences responded most consistently to the games library angle. Retargeting layers activated against users who had clicked through but not completed their first deposit.

This campaign ran on display advertising. See how Blockchain-Ads supports iGaming advertising. Related case study: Sx.Bet.

Budget consolidated across the strongest-performing markets while maintaining presence across all thirteen countries to preserve global reach. Retargeting campaigns scaled against the non-depositing pool accumulated across Phases 1 and 2 using all three creative angles in parallel. The campaign closed with 1,128 verified first-time depositors at $250 CPA, $702,927 in FTD volume, and 2.5x ROAS across the thirteen-market portfolio.