Stake.com Case Study

1300

Total Conversions

$182,000

First-Time Deposits

1.34%

Click-Through Rate

7.67x

Return on Ad Spend

Company

Stake.com

Industry

iGaming

Duration

60 Days

Budget

Objective

Targeted high-value casino players and sports bettors with strategic crypto holder segmentation.

Campaign Overview

Stake.com is one of the leading cryptocurrency online casinos and sports betting exchanges that needed to reach a specific audience of tech-savvy, risk-ready users. The marketing team launched a targeted user acquisition campaign using Blockchain-Ads. Through precise targeting and effective ad placement, the campaign achieved excellent results and increased both engagement and revenue for Stake.com.

Strategy

Audience Targeting: Targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming to reach audiences invested in high-stakes entertainment and crypto-based gaming experiences.
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Creative Optimization: Developed compelling ad creatives showcasing crypto rewards and exclusive gaming experiences.
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Campaign Scaling: Systematic budget allocation across high-performing audience segments to maximize player acquisition efficiency.
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Performance Monitoring: Real-time optimization of targeting parameters to maintain cost-effective user acquisition and deposit conversion rates.

Results

The campaign achieved impressive results, maintaining a 7.67x return on ad spend (ROAS):

Attracted 1,300+ new paying players
$140 average first-time deposit (FTD) amount
1.34% click-through rate (CTR)
80 million total impressions

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Inactive-State

Active State

Why It Worked

Strategic targeting of High Value Casino Players generated premium user acquisition with exceptional deposit conversion rates.
Sports Bettors audience alignment perfectly matched Stake.com's dual casino and sportsbook platform offerings and capabilities.
Mobile Gaming interest targeting captured users comfortable with app-based gaming and seamless crypto transaction experiences.

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Conclusion

Strategic audience targeting delivered 1,300 high-quality player acquisitions with sustainable 7.67x return metrics. Precise segmentation of casino players and sports bettors maximized conversion efficiency throughout the campaign. The campaign demonstrates effective crypto gaming audience engagement through behavioral and interest-based targeting strategies.