80M Total Impressions | 1.34% Click-Through Rate | $140 FTD | x7.67 Return on Ad Spend

Stake.com is a leading cryptocurrency-based online casino and sportsbook that needed to reach a specific audience of tech-savvy, risk-tolerant users. The marketing team launched a targeted user acquisition campaign using Blockchain-Ads. Through precise targeting and effective ad placement, the campaign delivered strong results, driving both engagement and revenue for Stake.com.

Campaign Overview

The campaign's primary objective was to increase the number of paid players on the Stake.com platform by driving higher first-time deposit amounts.

Strategy

The campaign combined advanced Web3 targeting with retargeting to attract high-value crypto users:

• Web3 Audience Targeting: Focused on DeFi users, blockchain gaming enthusiasts, and sports bettors to reach audiences already comfortable with crypto-based risk and rewards.
• On-Chain Behavior Targeting: Ads targeted users with prior activity on blockchain gaming platforms, ensuring outreach to players familiar with crypto transactions.
• Crypto Portfolio Targeting: Targeted users holding $1,500–$10,000 in crypto, prioritizing those with the financial capacity for larger deposits.
• Retargeting Campaign: Re-engaged users who interacted with ads but didn’t convert, using tailored incentives to drive 45% of first-time deposits.

Results

The campaign achieved these impressive outcomes while gaining a 7.67x Return on Ad Spend (ROAS):

• 1,300+ new paid players acquired
• $140 average First-Time Deposit (FTD) amount
• 1.34% Click-Through Rate (CTR)
• 80 million total impressions

Why It Worked

• Precise Web3 targeting attracted high-value players, achieving 7.67x ROAS by focusing on DeFi users and blockchain gaming enthusiasts with $1,500-$10,000 crypto holdings.
• Retargeting non-converters reduced CPA by 35%, driving 45% of first-time deposits from users who initially engaged but didn’t convert.
• On-chain behavior analysis identified active blockchain gamers, resulting in $140 average deposit—42% above industry benchmarks for crypto casinos.

‍Conclusion‍

Stake.com's user acquisition campaign using Blockchain-Ads proved to be a resounding success, reinforcing the platform's position as a leader in the crypto gaming and online casino space. And this campaign is just one of many that Stake.com is actively running on Blockchain-Ads. The campaign's ability to deliver high-quality player sign-ups while maintaining a strong ROAS showcases the potential of targeted advertising in the cryptocurrency and DeFi gaming sectors.