3,753,222 Impressions | 1.74% CTR | 2,210 Players | $13.57 CPA |

Trust Dice is a major crypto gaming platform that recently needed to grow their user base. They used Blockchain-Ads' tailored advertising solutions to acquire crypto-savvy players.  By focusing on high-value crypto users and strategic retargeting, the campaign achieved significant reach and conversion metrics within the Web3 gambling niche.

Campaign Overview

Trust Dice allocated $30,000 to drive registrations from high-value crypto users over a 30-day period. The campaign focused on converting Web3 enthusiasts into active players through precision audience targeting and cross-channel optimization.

Strategy

Using Blockchain-Ads, the team at Trust Dice deployed a multi-layered targeting and retargeting approach:

• Web3 Audience Segments: Sports Betting enthusiasts, Play-to-Earn gamers, and High-Value Players
• Chain Targeting: Targeted users based on their on-chain activity on Ethereum and Binance Smart Chain
• Retargeting: The team identified and re-engaged users who interacted with ads but didn’t register.
• Global Liquidity Pool: Ads served across 10,000+ gaming/gambling-focused websites in Blockchain-Ads’ network.
• Real-time conversion tracking: The team combined on-chain deposit activity with traditional CTR metrics for holistic performance analysis.

Results

• 2,210 new users
• 3.75M+ impressions
• 14,125 clicks

Why It Worked

The campaign succeeded by combining three key elements:

1. Audience Precision: Targeting active crypto bettors reduced wasted spend
2. Chain-Specific Optimization: Focus on Ethereum/BSC users ensured compatibility with Trust Dice’s deposit methods
3. Retargeting Efficiency: Leveraging Blockchain-Ads’ retargeting capabilities, the campaign achieved 23% of its conversions from users who initially bounced.

Conclusion

This strategic approach demonstrated how targeted Web3 advertising can effectively drive presale participation in competitive crypto markets. Trust Dice's integration of gaming utility with token economics created compelling reasons for engagement, while Blockchain-Ads' targeting capabilities ensured efficient reach to qualified investors.