Trust Dice

Trust Dice needed to acquire crypto-active players at a sustainable CPA across a competitive iGaming landscape. The standard paid channels were unavailable and audience precision was critical to conversion quality. Three obstacles defined what that required:

• Audience quality: Reaching players who would register and deposit required targeting users with verified gambling intent, not just broad gaming interest.
• CPA efficiency at scale: Opening CPA in a new channel is always above the optimised steady state. The campaign needed structured phases to drive CPA from $203 at launch to a sustainable level without sacrificing conversion volume.
• Retargeting gap: Users who engaged with ads but did not immediately register required a dedicated re-engagement layer to close the conversion gap.

Trust Dice required a platform to connect with active casino players and sports bettors using on-chain and behavioural signals. It needed to deliver deposit bonus messaging across gaming and gambling-focused publishers at scale. Blockchain-Ads provided that through four capabilities:

• Casino Players and Sports Bettors audience segments: Blockchain-Ads identified users through verified gambling and betting behaviour. This ensured campaigns reached audiences with demonstrated intent to deposit and play rather than casual gaming interest.
• PC/Console Gaming and Gambling Watchers interest overlay: Interest-based segments extended reach to gaming-adjacent audiences already consuming casino and betting content. This expanded the addressable pool beyond pure crypto gamblers.
• Retargeting infrastructure: The platform built and activated a retargeting audience from users who had engaged with Trust Dice ads but not completed registration. It delivered re-engagement creative to convert 23% of those users into registered players.
• Scale across gaming inventory: Ads ran across 10,000+ gaming and gambling-focused websites in the Blockchain-Ads network. This delivered 3.5M+ impressions to verified gaming audiences across the 60-day window.

• New players acquired: 2,210 across a 60-day campaign window.
• Final CPA: $67.87, down from $203 at campaign launch.
• Total CPA reduction: 67% from Phase 1 to Phase 3.
• Retargeting contribution: 23% of total conversions from re-engaged non-registrants.
• Impressions: 3.5M+ delivered across Eastern Europe, Southeast Asia, and Latin America.
• CTR: 0.38% blended across all display placements.

The campaign launched across Casino Players, Sports Bettors, and PC/Console Gaming interest segments simultaneously. Four creative angles entered the market:

• A join and claim angle leading with Join Now and a Claim Now CTA
• A first deposit bonus angle leading with get a $25 bonus on your first deposit and a Claim Now CTA
• A play-now incentive angle leading with start winning with an extra $25 and a Play Now CTA
• A FOMO angle leading with don't miss out on the action and a Grab Your Win CTA

All angles ran at equal weight across segments to generate baseline conversion data. Opening CPA sat at $203 across 44 conversions as the algorithm accumulated performance signal across the new audience pool.

Casino Players and Sports Bettors outperformed PC/Console Gaming interest segments on conversion depth. This confirmed that verified gambling behaviour was a stronger predictor of registration completion than broad gaming interest. The bonus and deposit angles drove the strongest engagement. The $25 first deposit bonus and deposit today and score a $25 bonus creatives produced the highest click-to-registration rates. Retargeting activated against users who had clicked through but not registered, delivering urgency-led creative to close the gap. CPA fell from $203 to $161, a 21% reduction, with 398 conversions delivered across the phase.

The final phase concentrated spend behind Casino Players and the bonus and deposit angles as the primary conversion drivers. The deposit now and play big creative scaled as the strongest performer among warm audiences already familiar with the $25 bonus offer. Retargeting delivered 23% of total campaign conversions from users re-engaged after initial non-conversion. CPA compressed from $161 to $67.87, a further 58% reduction. The 60-day campaign closed with 2,210 new players acquired and a 67% total CPA reduction from the Phase 1 starting point.