Cryptorush Case Study

Campaign Overview

Cryptorush is an emerging online casino platform offering slots, table games, and sports betting. As a new entrant in the market, they faced the challenge of establishing a strong user base and building brand awareness. Cryptorush spent $10,000 in their 30-day advertising campaign on the Blockchain-Ads network. The campaign's primary objective was to acquire new depositors at an efficient cost per acquisition (CPA) with high potential lifetime value (LTV).

Strategy

1. Audience Targeting: Targeted Sports Bettors and Casino Players interested in Mobile Gaming and Gambling Watchers for audiences already engaged with competitive gaming experiences.
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2. Portfolio Balance Filter: Focused on users holding $500–$1,500 in crypto, balancing accessibility while filtering high-intent depositors.
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3. Creative Optimization: A/B tested banners highlighting jackpots and instant withdrawals, refining creatives for thrill-seeking gamers.
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4. Retargeting Campaign: Re-engaged users who interacted with ads but didn't convert, driving 30% of total depositors.

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• New Depositors: 568
• Deposit Volume: $42,355
• Total Impressions: 4.2 million
• Total Clicks: 22,387

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• Strategic Targeting: Sports betting and casino player audiences ensured outreach to gambling-experienced users.
• Portfolio Balance: Crypto portfolio filters attracted depositors with proven transaction capability and intent.
• Dynamic Optimization: Rapid A/B testing and retargeting maximized conversions within the limited budget timeframe.

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Cryptorush's campaign successfully established strong foundation growth in the competitive online casino market. The strategic targeting approach efficiently utilized modest budget to drive significant deposit volume. This campaign built a valuable base of high-LTV users for sustained platform growth.

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