Cryptorush

Cryptorush needed to build an initial depositor base from zero within 30 days at a CPA its launch economics could sustain, reaching crypto-active players who would convert beyond registration to a real-money deposit.

Four obstacles defined what that required:

• Mainstream-platform exclusion: Crypto casino and sportsbook advertising is restricted on Google, Meta, and standard programmatic networks globally, removing the standard acquisition channels for a new platform launch.
• New entrant credibility gap: As an unestablished casino, Cryptorush had no existing player base or reputation to leverage. Creatives and targeting needed to establish trust with players unfamiliar with the brand.
• Registration-to-FTD gap: Driving registrations is a different problem from driving deposits. The campaign needed players with both the intent and the crypto holdings to complete a real-money first deposit after signing up.
• Limited budget: At $10,000 total spend, every dollar needed to reach wallets with verified crypto holdings and demonstrated casino or sports betting behaviour to produce a positive return.

Crypto casino advertising is blocked on every mainstream paid channel. New entrants like Cryptorush face a compounded challenge: no brand recognition and no access to the platforms where most digital advertising runs. The campaign required a network that could identify crypto-active players by portfolio size and on-chain behaviour, not by broad interest categories that mix high-intent depositors with casual observers.

Blockchain-Ads provided the targeting and inventory the campaign required through four capabilities:

• Sports bettor and casino player segments: Campaigns reached users with verified engagement in sports betting and casino activity, filtering for players with demonstrated gambling behaviour rather than passive interest.
• Crypto portfolio balance filters: Targeting was scoped to users holding $500–$1,500 in crypto, identifying players with sufficient holdings to deposit while remaining accessible to a new platform's welcome offer.
• Mobile gaming and gambling watcher interest layers: Additional filters captured users actively consuming gambling content and mobile gaming, reaching players in the active consideration phase.
• Retargeting infrastructure: The platform supported re-engagement of users who interacted with ads but had not registered or deposited, enabling a structured retargeting funnel within the 30-day campaign window.

• 84 first-time depositors acquired at a CPA of $119.05 per FTD.
• 568 registrations recorded at $17.61 per registration, a 14.8% registration-to-FTD rate.
• $42,355 in first-time deposit volume generated across the 30-day campaign.
• ROAS: 4.24x return on $10,000 total ad spend.
• Retargeting delivered 30% of all FTDs, 25 depositors from re-engaged users.
• Impressions: 4M+ delivered globally across 22,387 clicks at a CTR of 0.53% and CPC of $0.45.

The objective was to identify which audience segments and creative angles produced the highest registration-to-FTD conversion rate within the $10,000 budget. Display ads ran across crypto-native and iGaming publisher inventory globally against sports bettor and casino player segments.

Three angles were tested:

• The welcome bonus angle led with "100% Welcome Bonus," targeting first-time casino players motivated by the deposit match.
• The sports bonus angle ran "100% Sports Welcome Bonus," targeting sports bettors specifically with a sportsbook-focused offer.
• The category positioning angle led with "The Best Online Casino" and "Leading Crypto Casino," targeting players evaluating new platforms and open to switching.

The welcome bonus and sports bonus angles drove the strongest first-click engagement from crypto portfolio-filtered segments.

Targeting was tightened to sports bettor and casino player segments that showed the highest post-click registration rates in Phase 1. The VIP angle was introduced with "125% VIP Welcome Bonus," targeting higher-value players within the $500–$1,500 portfolio bracket who responded to premium tier framing. The rewards angle ran "Big Rewards for Big Players" against the casino player segment, positioning Cryptorush as a platform for serious rather than casual gamblers. The game-specific angle, "Play Baccarat and Win Crypto," was introduced to target table game players as a distinct sub-segment from slots and sports betting audiences.

Retargeting activated against users who had clicked but had not yet registered, and registered users who had not yet deposited. The welcome bonus and sports bonus creatives scaled into retargeting with direct deposit-action framing. Retargeting accounted for 30% of all FTDs acquired, delivering 25 of the campaign's 84 total first-time depositors.

The remaining 59 FTDs came from cold prospecting against the sports bettor and casino player segments. 568 registrations were recorded across the full 30-day campaign at $17.61 per registration. Of those, 84 completed a first deposit, a 14.8% registration-to-FTD rate, generating $42,355 in deposit volume at a CPA of $119.05 per FTD.