Cryptorush Case Study
Campaign Overview
Cryptorush is an emerging online casino platform offering slots, table games, and sports betting. As a new entrant in the market, they faced the challenge of establishing a strong user base and building brand awareness. Cryptorush spent $10,000 in their 30-day advertising campaign on the Blockchain-Ads network. The campaign's primary objective was to acquire new depositors at an efficient cost per acquisition (CPA) with high potential lifetime value (LTV).
Strategy
- Audience Targeting: Targeted Sports Bettors and Casino Players interested in Mobile Gaming and Gambling Watchers for audiences already engaged with competitive gaming experiences.
- Portfolio Balance Filter: Focused on users holding $500–$1,500 in crypto, balancing accessibility while filtering high-intent depositors.
- Creative Optimization: A/B tested banners highlighting jackpots and instant withdrawals, refining creatives for thrill-seeking gamers.
- Retargeting Campaign: Re-engaged users who interacted with ads but didn't convert, driving 30% of total depositors.
Results
- New Depositors: 568
- Deposit Volume: $42,355
- Total Impressions: 4.2 million
- Total Clicks: 22,387
Why It Worked
- Strategic Targeting: Sports betting and casino player audiences ensured outreach to gambling-experienced users.
- Portfolio Balance: Crypto portfolio filters attracted depositors with proven transaction capability and intent.
- Dynamic Optimization: Rapid A/B testing and retargeting maximized conversions within the limited budget timeframe.
Conclusion
Cryptorush's campaign successfully established strong foundation growth in the competitive online casino market. The strategic targeting approach efficiently utilized modest budget to drive significant deposit volume. This campaign built a valuable base of high-LTV users for sustained platform growth.
Success Stories
What success looks like
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