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BettingCroc

BettingCroc Case Study

3,101
Total Conversions
$155,050
Total Value Generated
$9.67
Cost Per Acquisition
5.16x
Return on Ad Spend
Company
BettingCroc
Industry
Gambling
Duration
30 Days
Budget
$30,000
Objective
Deployed precision behavioral targeting to drive qualified presale participation and maximize conversion rates.

Campaign Overview

BettingCroc is a crypto casino gaming platform offering a wide range of betting options, from sports to casino games, with competitive odds. They wanted to increase their $BCROC token holder base during their pre-sale phase. With an ad spend of $30,000, the 30-day campaign ran on the Blockchain-Ads platform, leveraging precision audience targeting capabilities.

Strategy

  • Audience Targeting: Targeted Sports Bettors and High Value Casino Players with interests in Mobile Gaming and Gambling Watchers to reach engaged gaming audiences primed for crypto casino experiences.
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  • Competitor Analysis: Analyzed competitor engagement patterns to identify optimal messaging and positioning strategies.
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  • Value-Based Segmentation: Focused on qualified retail investors with demonstrated interest in gaming and betting platforms.
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  • Performance Optimization: Implemented data-driven optimization strategies to maximize presale participation and conversion rates.

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Results

  • Token Holders Acquired: 3,101
  • Average Presale Contribution per user: $50
  • Total impressions: 1,601,233
  • Clicks: 21,720

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No items found.
Inactive-State
Active State

Execution

  • Precision Targeting: Strategic behavioral filters connected with users actively engaged in casino and sports betting activities.
  • Audience Alignment: Gaming-focused interest targeting captured users already invested in interactive entertainment and wagering experiences.
  • Network Reach: Blockchain-Ads' extensive publisher network provided scalable access across relevant crypto gaming communities.

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Insights & Learnings

BettingCroc's campaign successfully leveraged strategic behavioral and interest-based targeting to reach qualified token buyers. The combination of casino player behavior with gaming interests resonated perfectly with the target demographic. This targeted approach delivered exceptional results during the critical presale phase, establishing strong foundation for future growth.

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