BTC365

BTC365 needed to reach crypto-native players who would register on an anonymous Web3 casino platform. This is a conversion requiring audiences already comfortable with crypto gambling and motivated by a combination of privacy and bonus value.

The campaign faced four challenges from the start:

• Platform restrictions: Google and Meta restrict crypto casino and sportsbook promotion, leaving no compliant path to crypto-active gambling audiences at scale.
• Audience specificity: BTC365 needed BTC holders and crypto wallet users already active in online gambling who would respond to both the anonymity proposition and the 300% deposit bonus simultaneously.
• Multi-vertical positioning: BTC365 covers sports betting, esports, live casino, and slots. Creatives needed to attract players across multiple gambling verticals without diluting the core anonymity message.
• Market competition: The anonymous crypto casino space is competitive. The 300% deposit bonus needed to stand out against competing welcome offers from established platforms.

Google and Meta restrict crypto gambling promotion globally. BTC365 needed a network with verified crypto gambling audiences and compliant iGaming inventory at scale. Standard ad networks had no reliable signal for BTC wallet activity or online gambling engagement among crypto-native users.

Blockchain-Ads was the only network capable of bridging that gap through four capabilities:

• On-chain wallet targeting: Campaigns reached BTC holders and crypto-active wallets with verified gambling platform interaction history, not interest proxies.
• iGaming publisher inventory: The network covered crypto casino, sports betting, and blockchain gaming publisher environments where BTC365's target audience was already active.
• Anonymity and bonus alignment: Targeting was paired with creatives leading with both privacy-first messaging and the 300% deposit bonus to convert users motivated by either proposition.
• Global reach: The platform delivered qualified crypto-active gambling audiences across multiple regions throughout the 30-day campaign window.

• 4,100 player registrations delivered across a 30-day global campaign.
• CPA: $14.63 per registration.
• Impressions: 2.5M+ delivered globally across display and leaderboard formats.
• CTR: 2.1% blended across all formats.
• CPC: $0.98 blended across the full campaign.
• Click-to-registration rate: 6.7%, driven by the anonymous no-KYC sign-up mechanic.

The campaign launched globally across BTC holder and casino player wallet segments with display and leaderboard formats.

Three creative angles ran simultaneously:

• An anonymous rewards angle positioning BTC365 as the platform to play anonymously with big rewards.
• A privacy angle leading with "Your Game, Your Privacy" to target privacy-conscious crypto players.
• A bonus angle combining the 300% deposit bonus with anonymous gaming in a single headline.

The objective was to identify which angle drove the lowest cost per registration among BTC holder and crypto casino player segments.

Data from Phase 1 identified BTC holders and crypto casino player segments as the strongest converters. The anonymous rewards and bonus angles outperformed the privacy angle on registration rate among users actively comparing crypto casino welcome offers. Budget shifted toward these two creatives.

Two new leaderboard angles were introduced:

• a momentum angle declaring BTC365 a fast-growing Web3 casino with a join now CTA.
• A deposit bonus urgency angle directing users to get their 300% deposit bonus today.

The momentum creative drove the strongest click-through rate among users new to BTC365 across sports bettor and mobile gaming segments.

The campaign concentrated spend on the anonymous rewards and bonus angles across verified BTC holder and casino player segments globally. Retargeting layers re-engaged users who had clicked through to the BTC365 registration page without completing sign-up.

The anonymous rewards creative, "BTC365: Play Anonymously with Big Rewards," drove the highest retargeting registration rate among users already familiar with the platform. The deposit bonus leaderboard, "Get 300% Deposit Bonus Today," scaled strongest among retargeted users already evaluating competing platforms in the final week.