Everygame Case Study
Delivered efficient player acquisition with $27.08 CPA through precise casino and high-value crypto audience targeting.
EveryGame is a leading online gaming platform offering a diverse range of entertainment options, including casino games, sports betting, and poker. Facing intense competition in the digital gaming market, EveryGame sought to boost its user base and increase first-time deposits (FTD) from new players. By leveraging Blockchain-Ads' targeted advertising, EveryGame successfully executed a 60-day campaign that attracted thousands of new paid players.
Campaign Overview and Strategy
- Audience Targeting: Targeted Casino Players and Sports Bettors with established gambling interests, combined with High Net Worth Individuals holding significant crypto portfolios to ensure comfortable deposit capability.
- Budget Optimization: Allocated $30,000 strategically across verified gaming audiences to maximize player acquisition efficiency while maintaining cost-effective CPA targets.
- Conversion Focus: Prioritized first-time deposit generation through targeted messaging toward users with proven online transaction histories and gaming engagement patterns.
Results
With an impressive 7.55x ROAS and a $27.08 CPA, the campaign delivered exceptional results across several key metrics:
- Average First-Time Deposit (FTD) Amount: $89.80, highlighting the quality and value of the new players acquired
- Total Impressions: 20 million, reflecting a broad reach across the targeted audience
- Click-Through Rate (CTR): 1.12%, indicating strong engagement with the ads
- Paid Players: 1,100+ new players who made real-money deposits on EveryGame
Execution
- Strategic audience selection: Casino Players and Sports Bettors ensured high gaming conversion likelihood.
- Financial capability targeting: High Net Worth Individuals naturally supported the impressive $89.80 average deposits.
- Proven interest alignment: Combined gambling and crypto targeting reduced acquisition costs significantly.
Insights & Learnings
EveryGame's targeted approach generated exceptional results with 1,100+ new paying players and strong profitability. The strategic combination of casino interest and crypto wealth targeting delivered remarkable efficiency. These results establish a new benchmark for crypto casino player acquisition campaigns.
Reach 12M+
Engaged Web3 users across 10,000+ websites and 37 blockchains.
Success Stories
What success looks like
.avif)
.svg)
.webp)
.webp)
.webp)
.webp)
Get Started Now
Schedule a call to qualify and launch your ads
Blockchain-Ads Campaign Setup and Verification
Direct personalized onboarding
