Everygame

Everygame needed to acquire high-value first-time depositors across European markets efficiently. With this they would be able to reach crypto-active players with the portfolio size and gaming intent to deposit at premium levels.

However, two challenges stood in the way:

• Deposit quality: Acquiring players who deposit meaningfully required targeting verified high-net-worth crypto holders, not broad gaming audiences with low deposit capacity.
• Competitive European market: European crypto casino players are actively courted by competing platforms. Standing out required precise audience selection and compelling offer-led creative to convert high-intent players efficiently.

Everygame needed a network with verified crypto-active gaming audiences and the inventory to reach high-value players across European casino and gaming publisher inventory.

Blockchain-Ads provided the audience depth and display inventory to reach high-net-worth casino players at the moment of peak gaming intent through four capabilities:

• Casino player and sports bettor targeting: Campaigns reached verified casino players and sports bettors with demonstrated gambling engagement and proven entertainment spending patterns.
• High-net-worth individual targeting: Crypto portfolio-based segments identified players with significant digital asset holdings and comfortable deposit capacity at premium levels.
• European iGaming inventory: Display formats covered the casino review sites, crypto platforms, and gaming publications where European players research and discover new platforms.
• CPA-based optimisation: Campaigns optimised toward verified first-time deposits from day one.

• First-time depositors: 287 at $104.53 CPA
• FTD volume: $104,096 generated across the depositing cohort
• Average first deposit: $362.70 per converting player
• ROAS: 3.5x return on $30,000 spend
• Impressions: 3.9M+ delivered across European casino and crypto inventory
• CTR: 1.75% blended across both phases
• CPC: $0.44 blended across both phases

The objective was to establish baseline FTD performance across European crypto casino audiences. Display ads launched across casino review, crypto, and gaming publisher inventory. 

Two creative angles ran simultaneously:

• A premium casino experience angle emphasising Everygame's full-service game library, trusted payout history, and crypto deposit flexibility.
• A high-roller welcome offer angle targeting high-net-worth crypto holders with elevated deposit incentives.

Early data showed the high-roller welcome offer generating stronger FTD rates among high-net-worth individual segments, with average deposits significantly above the campaign baseline. Retargeting tags captured users who had engaged with the welcome offer but not yet completed their first deposit.

Budget consolidated into the high-roller welcome offer creative targeting high-net-worth crypto holder and casino player segments. Retargeting campaigns activated against Phase 1 non-depositors using personalised deposit incentive messaging. The premium casino experience angle was retained at reduced spend for sports bettor and poker enthusiast segments. The campaign closed with 287 verified first-time depositors at $104.53 CPA, $104,096 in FTD volume, and 3.5x ROAS across European markets.

This campaign ran on display advertising. See how Blockchain-Ads supports iGaming advertising. Related case study: Moon Roll.