Everygame

1,100 paid players generated with an efficient CPA of $27.08 and a strong 7.55x ROAS

x7.55

Return on Ad Spend After 60 days

$89.80

Average FTD Amount

1.12%

Click-Through Rate (CTR)

1.100+

Paid players
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EveryGame is a leading online gaming platform offering a diverse range of entertainment options, including casino games, sports betting, and poker. Facing intense competition in the digital gaming market, EveryGame sought to boost its user base and increase first-time deposits (FTD) from new players. By leveraging Blockchain-Ads' targeted advertising, EveryGame successfully executed a 60-day campaign that attracted thousands of new paid players.

Campaign Overview

The campaign ran with a budget of $30,000 and the primary goal was to generate new paid player registrations and boost first-time deposit amounts through targeted ads, all while maintaining a cost-efficient acquisition strategy. EveryGame utilized advanced ad targeting through Blockchain-Ads to reach potential casino users and convert them into paying customers.

Strategy

Ads were directed toward users with a history of engaging in online transactions and gambling, ensuring a high likelihood of conversion using the following Web3 targeting parameters:

  • Web3 Audience Targeting: Focus on sports betting and high-value players to target users actively participating in verified betting/gaming activity on Web3 platforms.
  • Wallet Targeting: Targeted Metamask, Trust, and Coinbase wallets with transaction histories showing gaming-related purchases
  • Chain Targeting: Concentrated on Ethereum and Binance Smart Chain, where most gaming transactions occur
  • Portfolio Balance: Identifying users with $500 - $10,000 to filter users who could comfortably afford initial deposits without financial strain
  • Competitor Smart Contract: Tracked interactions with 12 major betting platform contracts, including Stake.com and Roobet, to find active players

Results

With an impressive 7.55x ROAS and a $27.08 CPA, the campaign delivered exceptional results across several key metrics:

  • Average First-Time Deposit (FTD) Amount: $89.80, highlighting the quality and value of the new players acquired
  • Total Impressions: 20 million, reflecting a broad reach across the targeted audience
  • Click-Through Rate (CTR): 1.12%, indicating strong engagement with the ads
  • Paid Players: 1,100+ new players who made real-money deposits on EveryGame

Why it Worked

  • Precise Web3 targeting: focused on users with verified gambling transaction histories and $500+ balances likely to deposit
  • Competitor contract tracking: converted active betting platform users into 1,100+ paid players
  • Wallet/chain alignment: reduced technical barriers, achieving $27.08 CPA through efficient conversions
  • High-value player focus: drove $89.80 average deposits, exceeding industry benchmarks

Conclusion

EveryGame's campaign was highly successful, generating over 1,100 paid players with an efficient CPA of $27.08 and a strong 7.55x ROAS. The impressive number of first-time deposits, combined with a low acquisition cost, highlights the power of targeted advertising in the online casino and gaming industry. The results underscore the effectiveness of data-driven ad targeting in driving profitable user acquisition, making this campaign a benchmark for future initiatives in the Web3 gaming space.

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Company

Everygame

Campaign Type

Mass account creation casino

Industry

Crypto Casino

Case Timeline

60 Days

Strategy

Web3 precision targeting high-value players via competitor insights drove efficient conversions.

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