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Everygame
iGaming
Everygame Case Study
Everygame achieved 7.55x ROAS and acquired 1,100+ paying players through strategic crypto casino targeting.
1,100
Total Conversions
$89.80
First-Time Deposits
$27.08
Cost Per Acquisition
7.55x
Return on Ad Spend
industry
Crypto Casino
Duration
60 Days
Key Markets
$30,000
Primary KPI
Objective
Delivered efficient player acquisition with $27.08 CPA through precise casino and high-value crypto audience targeting.
AboutEverygame
EveryGame is a leading online gaming platform offering a diverse range of entertainment options, including casino games, sports betting, and poker. Facing intense competition in the digital gaming market, EveryGame sought to boost its user base and increase first-time deposits (FTD) from new players. By leveraging Blockchain-Ads' targeted advertising, EveryGame successfully executed a 60-day campaign that attracted thousands of new paid players.
Campaign Overview and Strategy
- Audience Targeting: Targeted Casino Players and Sports Bettors with established gambling interests, combined with High Net Worth Individuals holding significant crypto portfolios to ensure comfortable deposit capability.
- Budget Optimization: Allocated $30,000 strategically across verified gaming audiences to maximize player acquisition efficiency while maintaining cost-effective CPA targets.
- Conversion Focus: Prioritized first-time deposit generation through targeted messaging toward users with proven online transaction histories and gaming engagement patterns.
The Challenge
Why Blockchain-Ads
Campaign Results
With an impressive 7.55x ROAS and a $27.08 CPA, the campaign delivered exceptional results across several key metrics:
- Average First-Time Deposit (FTD) Amount: $89.80, highlighting the quality and value of the new players acquired
- Total Impressions: 20 million, reflecting a broad reach across the targeted audience
- Click-Through Rate (CTR): 1.12%, indicating strong engagement with the ads
- Paid Players: 1,100+ new players who made real-money deposits on EveryGame
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Campaign Strategy
- Strategic audience selection: Casino Players and Sports Bettors ensured high gaming conversion likelihood.
- Financial capability targeting: High Net Worth Individuals naturally supported the impressive $89.80 average deposits.
- Proven interest alignment: Combined gambling and crypto targeting reduced acquisition costs significantly.
EveryGame's targeted approach generated exceptional results with 1,100+ new paying players and strong profitability. The strategic combination of casino interest and crypto wealth targeting delivered remarkable efficiency. These results establish a new benchmark for crypto casino player acquisition campaigns.