BTC365
CASE STUDY
898,144次曝光 | 6.8% CTR | 7,100名用户 | $8.46 CPA
7,100
获取的用户总数
$8.46
CPA
898,144
曝光次数
6.8%
CTR
Company
BTC365
Campaign Type
用户获取
Industry
博彩
Case Timeline
30天
Strategy
利用超精准定向的Web3活动和精细的区块链数据进行用户获取
BTC365是一个以加密货币为中心的在线博彩平台，提供多种投注和游戏选项，包括体育博彩、电子竞技、真人赌场游戏和老虎机。他们的目标是获取新用户，以增长平台社区和提高参与度。BTC365有效地利用Blockchain-Ads实现了这一目标。
活动概述
主要目标是通过利用Blockchain-Ads的高级定向功能吸引新用户加入平台。BTC365活动团队进行了30天的Web3广告投放，总广告支出为$60,000。
策略
- Web3受众定向： 利用预建的BTC和稳定币持有者、PlayToEarn玩家、体育博彩爱好者和高价值玩家受众
- 钱包定向： 包含流行的钱包，如Metamask、OKX、Coinbase和Trust Wallet，以触及活跃的加密货币用户
- 加密投资组合定向： 针对余额在1,500美元至10,000美元之间的钱包，以吸引高价值玩家
- 重新定向和优化： 重新吸引与广告互动但最初未注册的用户
Results
- 获取的新用户：7,100
- 曝光次数：898,144
- 点击次数：61,001
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Why It Worked
- 精准的Web3定向： 接触加密货币爱好者确保了受众与BTC365的产品高度相关。
- 钱包和区块链集成： 基于钱包使用和区块链偏好对用户进行定向，提高了广告个性化水平。
- 数据驱动的优化： 持续的重新定向和实时分析随着时间的推移提高了活动效果。
Conclusion
BTC365使用Blockchain-Ads的活动是成功的，展示了在博彩细分市场中定向Web3广告的潜力。通过专注于特定的受众细分并利用高级定向功能，BTC365能够高效地接触和吸引他们期望的受众。这种精确的方法可以被其他寻求在Web3领域扩大用户基础的平台复制。
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