BTC365
CASE STUDY
898,144 次曝光量 | 6.8% 点击率 | 7,100 名用户 | 每股收费 8.46 美元
7,100
获得的用户总数
8.46 美元
注册会计师
898,144
印象
6.8%
点击率
Company
BTC365
Campaign Type
用户获取
Industry
赌博
Case Timeline
30 天
Strategy
利用超定向的 Web3 活动和精细的链上数据进行用户获取
BTC365 是一个专注于加密货币的在线赌博平台，提供各种投注和游戏选项，包括体育博彩、电子竞技、真人赌场游戏和老虎机。他们的目标是吸引新用户，以扩大其平台的社区和参与度。BTC365 利用区块链广告有效地实现了这一目标。
活动概述
主要目标是通过利用区块链广告的高级定位功能吸引新用户使用该平台。BTC365 活动团队投放了 30 天的 Web3 广告，总广告支出为 60,000 美元。
战略
- Web3 受众定位： 充分利用了比特币和稳定币持有者、PlaytoEarn 游戏玩家、体育博彩爱好者和高价值玩家的预建受众
- 钱包定位： 包括Metamask、OKX、Coinbase和Trust Wallet等热门钱包，可吸引活跃的加密货币用户。
- 加密投资组合的目标： 余额在1,500美元至10,000美元之间的定向钱包以吸引高价值玩家。
- 重定向和优化： 与广告互动但最初未注册的重新参与的用户。
Results
- 获得的新用户：7,100
- 印象数：898,144
- 点击量：61,001
No items found.
Why It Worked
- 精确的 Web3 定位： 接触加密爱好者可确保观众与 BTC365 的产品高度相关。
- 钱包和链条集成： 根据钱包使用情况和区块链偏好来定位用户，增强了广告的个性化设置。
- 数据驱动的优化： 随着时间的推移，持续的重定向和实时分析提高了广告的绩效。
Conclusion
BTC365 使用区块链广告的活动取得了成功，展示了定向 Web3 广告在赌博利基市场中的潜力。通过关注特定的受众细分并利用高级定位功能，BTC365 能够有效地吸引和吸引他们想要的受众。这种确切的方法可以被其他寻求在Web3领域扩大用户群的平台复制。
Success Stories
What success looks like
+8,000
Users
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more11,000+
Token Holders
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more3x
ROI
.png)
Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more5.4x
ROAS
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more+23%
ARPU
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
.svg)
280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more280%
ROI since 2019
.png)
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more280%
ROI since 2019
.png)
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more280%
ROI since 2019
.png)
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more280%
ROI since 2019
.png)
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more
