BettingCroc
CASE STUDY
3,101 名新代币持有者 | 1.36% 点击率 | 平均50美元捐款 | 每股收益9.67美元 | 支出回报率为5.16倍
3,101
新代币持有者
5.16x
咆哮
50 美元
平均值。贡献
9.67 美元
注册会计师
Company
BettingCroc
Campaign Type
代币持有者收购
Industry
赌博
Case Timeline
30 天
Strategy
使用超有针对性的 Web3 活动和精细定位来提高预售参与度并实现较高的广告支出回报率。
BettingCroc是一个加密赌场游戏平台，提供从体育到赌场游戏的各种投注选项，并具有竞争力的赔率。他们希望在预售阶段增加他们的 $BCROC 代币持有者基础。BettingCroc使用区块链广告来定位Web3受众并发布有效的广告。
活动概述
该活动团队发起了一项有针对性的广告活动，以在预售期间吸引潜在的代币持有者。这项为期30天的广告支出为3万美元，利用其独特的Web3定位功能，在区块链广告平台上运行。
战略
- Web3 受众定位： 利用预先建立的体育博彩玩家、持有者、PlayToEarn和Web3原住民受众。
- 竞争对手定位： 跟踪用户与竞争对手投注平台（包括Stake.com和BC.Game）的智能合约进行互动，以转化活跃的投注者。
- 投资组合余额目标： 针对余额为500至1,500美元的钱包，以吸引散户投资者参与预售。
- 重定向： 实施了重定向策略，以重新吸引最初表现出兴趣但未完成代币购买的用户。
Results
- 代币持有者获得了：3,101
- 每位用户的平均预售贡献： 50 美元
- 总曝光量： 1,601,233
- 点击次数： 21,720
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Why It Worked
- 精准定位： Web3 原生过滤器确保广告吸引了最有可能参与以模因为中心的项目的用户。
- 重定向效率： 22％的转化来自最初犹豫但后来在看到后续广告后加入的用户。
- 可扩展的覆盖范围： 区块链广告的10,000多个网站网络为加密社区提供了病毒式的势头。
Conclusion
BettingCroc的活动成功地利用了区块链广告独特的定位能力来吸引和转换潜在的代币持有者。将模因币的吸引力与体育博彩热情相结合的策略引起了目标受众的共鸣，导致预售阶段代币持有者的显著增加。
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