BettingCroc
CASE STUDY
Case Studies
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BettingCroc

3,101名新代币持有者 | 1.36% CTR | $50平均贡献 | $9.67 CPA | 5.16x ROAS

3,101
新代币持有者
5.16x
ROAS
$50
平均贡献
$9.67
CPA
Company
BettingCroc
Campaign Type
代币持有者获取
Industry
博彩
Case Timeline
30天
Strategy

使用了超精准的Web3活动和精细定向来推动预售参与并实现高ROAS。

BettingCroc是一个加密货币赌场游戏平台,提供从体育到赌场游戏的广泛投注选项,具有竞争力的赔率。他们希望在预售阶段增加他们的$BCROC代币持有者基础。BettingCroc使用Blockchain-Ads来定向Web3受众并发布有效的广告。

活动概述

活动团队在预售期间开展了一场有针对性的广告活动,以吸引潜在的代币持有者。在$30,000的广告支出下,这场为期30天的活动在Blockchain-Ads平台上运行,利用其独特的Web3定向能力。

策略

  • Web3受众定向: 利用预建的体育博彩者、持有者(HOLDERS)、PlayToEarn和Web3原生用户的受众。
  • 竞争对手定向: 追踪与竞争博彩平台的智能合约交互的用户,包括Stake.com和BC.Game,以转换活跃的博彩者。
  • 投资组合余额定向: 针对余额为$500–$1,500的钱包,以吸引零售投资者参与预售。
  • 重新定向: 实施重新定向策略来重新吸引那些表现出初步兴趣但未完成代币购买的用户。

Results

  • 获得的代币持有者: 3,101
  • 每个用户平均预售贡献: $50
  • 总展示次数: 1,601,233
  • 点击次数: 21,720
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Inactive-State
Active State

Why It Worked

  • 精准定向: Web3原生过滤器确保广告接触到最有可能参与以模因为中心的项目的用户。
  • 重新定向效率: 22%的转化来自初期犹豫但后来在看到后续广告后加入的用户。
  • 可扩展的覆盖范围: Blockchain-Ads超过10,000个网站的网络为加密货币社区提供了病毒式传播动力。
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Conclusion

BettingCroc的活动成功地利用了Blockchain-Ads独特的定向能力来接触和转换潜在的代币持有者。将模因币的吸引力与体育博彩热情相结合的策略在目标受众中产生了很好的反响,在预售阶段导致代币持有者数量显著增加。

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