BlueChip
CASE STUDY
曝光量：227万 | 点击率：5.38% | 新用户：6,180 | 每次点击费用：9.71 美元
5.38%
点击率 (CTR)
9.71 美元
每次收购成本 (CPA)
6,180
已获得新用户
Company
BlueChip
Campaign Type
用户获取
Industry
赌博
Case Timeline
30 天
Strategy
使用超定向的 Web3 活动和精细定位来推动赌博注册。
BlueChip是一个在线赌博平台，提供各种各样的游戏和投注选项。他们想扩大用户群并增加其市场占有率。以下是他们如何使用区块链广告来实现大量的用户获取和参与。
活动概述
BlueChip发起了一项用户获取活动，预算为6万美元。该活动旨在吸引新用户使用他们的平台，提高品牌知名度并推动注册。该活动持续了30天，利用区块链广告的高级定位功能来吸引潜在的赌徒和游戏爱好者。
战略
- Web3 受众定位： 根据竞争对手用户群（例如Stake.com、Roobet、BC.Game）的相似受众，自定义豪客和加密赌徒的受众。
- 链上定位： 重点关注持有 MANA 和 SAND 等游戏代币并使用赌博 dApp 进行交易的用户。
- 投资组合余额目标： 吸引余额在1,500美元至10,000美元之间的用户，以吸引可能参与赌博活动的个人。
- 重定向和优化： 与广告互动但尚未转化的用户再互动，从而确保广告支出的最大投资回报率。
Results
- 印象： 2,267,995
- 点击次数： 122,067
- 获得的新用户： 6,180
Why It Worked
- 精准定位对赌博和游戏感兴趣的加密原生受众
- 利用区块链技术实现透明、高效的广告投放
- 进入不断增长的 Web3 用户市场，寻求新的游戏体验
Conclusion
BlueChip的活动展示了区块链广告在推动赌博平台用户获取方面的力量。通过利用精确的定位和优化策略，他们成功地吸引了成千上万的新用户，同时保持了有效的每次转化费用。
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