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BlueChip

BlueChip Case Study

5.38%
Click-Through Rate
$9.71
Cost Per Acquisition
6,180
Total Conversions
14.45x
Return on Ad Spend
Company
BlueChip
Industry
Gambling
Duration
30 days
Budget
$60,000
Objective

Targeted Casino Players and High Value Casino Players interested in Gambling Watchers for maximum engagement.

Campaign Overview

BlueChip is an online gambling platform offering a wide variety of games and betting options. They launched a user acquisition campaign with a budget of $60,000. The campaign ran for 30 days, leveraging Blockchain-Ads' advanced targeting capabilities to reach potential gamblers and gaming enthusiasts.

Strategy

  • Audience Targeting: Focused on Casino Players and High Value Casino Players interested in Gambling Watchers to reach audiences actively engaged in gambling activities and seeking new gaming platforms.
    ‍
  • High-Value User Focus: Targeted High Net Worth Individuals to attract users with substantial spending capacity for gambling activities.
    ‍
  • Performance Optimization: Implemented real-time bidding strategies and creative optimization to maximize conversion rates.
    ‍
  • Retargeting Strategy: Re-engaged users who interacted with ads but had not yet converted, ensuring maximum ROI.

Results

  • Impressions: 2,267,995
  • Clicks: 122,067
  • New Users Acquired: 6,180

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Inactive-State
Active State

Execution

  • Precise targeting of established casino players delivered highly qualified traffic streams.
  • High-value user focus attracted customers with substantial gambling budgets and spending power.
  • Strategic audience selection maximized engagement rates and conversion potential across campaigns.
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Insights & Learnings

BlueChip's strategic targeting of Casino Players and High Value Casino Players proved highly effective. The campaign successfully attracted qualified users with strong gambling interests and spending capacity. By focusing on audiences actively engaged in gambling activities, BlueChip achieved exceptional performance metrics.

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