BC.Game Case Study
Targeted LATAM Casino Players and Sports Bettors with localized crypto gambling experiences, driving first-time deposits through compliant regional campaigns.
Campaign Overview
BC.Game, a prominent cryptocurrency casino platform, launched a targeted regional expansion campaign across Latin American markets to capture growing crypto gaming demand. With a $936K campaign budget over 60 days, the campaign focused on Spanish- and Portuguese-speaking players seeking accessible crypto gambling options.
Strategy
The LATAM-focused acquisition strategy included:
- Audience Targeting: Targeted Casino Players and High Value Casino Players for premium crypto gaming engagement. Focused on Sports Bettors and Gambling Watchers for comprehensive iGaming audience reach.
- Geographic Compliance Strategy: Implemented age verification systems and responsible gambling messaging across regulated LATAM jurisdictions.
- Mobile Gaming Optimization: Prioritized mobile-first experiences, recognizing high smartphone penetration in target markets.
- Payment Method Integration: Emphasized cryptocurrency benefits alongside traditional regional payment options for accessibility.
Results
- Total Conversions: 18,000 new players
- Total Sales: $3,240,000 in first-time deposit
- Click-Through Rate: 5.7% across regional iGaming advertising placements
- Total Reach: 45.6 million impressions across LATAM gaming platforms
Execution
- LATAM Localization: Tailoring campaigns for Latin American markets with local currencies, payment methods, and Spanish/Portuguese messaging resulted in 89% game variety adoption
- Regional Gaming Preferences: Emphasizing popular local gaming styles, sports betting on regional leagues, and culturally relevant casino games drove strong engagement
- Crypto Accessibility: Highlighting cryptocurrency benefits in regions with banking limitations and currency volatility appealed to users seeking financial alternatives
Insights & Learnings
BC.Game's targeted iGaming expansion demonstrates effective crypto casino marketing strategies. Strategic audience targeting through Casino Players and Sports Bettors delivered qualified conversions. Geographic compliance and cultural localization built sustainable regional market penetration.
Success Stories
What success looks like
7.67x
Players
Strategic audience targeting delivered 1,300 high-quality player acquisitions with sustainable 7.67x return metrics.
18K
New Players
BC.Game acquired 18,000 new players with first deposits in LATAM markets at $52 Cost Per Acquisition with 7.2x Return on Ad Spend.
$3.M
First time deposits
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9.1x
ROAS
1xBet acquired 20,000 active players in African markets at $48 cost per acquisition with a 9.1x return through regional sports betting targeting.
21K
New Bettors
BetPanda acquired 21,007 crypto-experienced players with $41.28 CPA through Web3 targeting
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FTDs
Dafabet achieved 3,718 new depositors at $12.10 CPA through targeted sports betting audience precision.
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