Sx.Bet

SX.bet Case Study

1,498

Total Conversions

$30,000

Transaction Volume

3,010,133

Impressions

2.36%

Click-Through Rate

Company

Sx.Bet

Industry

Crypto Sports Betting Platform

Duration

30 days

Budget

$30,000

Objective

SX.bet acquired 1,498 new users with 2.36% CTR through blockchain sports betting targeting.

Campaign Overview

SX.bet is a blockchain-based, peer-to-peer sports betting platform operating on the SX Network. They sought to acquire new users and increase first-time deposits (FTDs) through targeted advertising. The campaign ran with an ad spend of $30,000, focusing on users likely to engage with a decentralized sports betting platform.

Strategy

Audience Targeting: Targeted Sports Bettors and High Value Casino Players, plus DeFi Protocol Users interested in PC/Console Gaming to reach blockchain-savvy bettors seeking decentralized, peer-to-peer betting platforms with substantial portfolio capabilities.
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Blockchain-Native Focus: Leveraged SX Network's unique positioning to attract users familiar with DeFi protocols and on-chain betting advantages.

Retargeting & Optimization: Re-engaged users who interacted with the ads but did not convert to FTD initially, optimizing for better performance throughout the campaign.

Results

Total Conversions: 1,498
Impressions: 3,010,133
Clicks: 71,055
Click-Through Rate: 2.36%

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Inactive-State

Active State

Execution

Why It Worked

Precision Targeting: Leveraged Blockchain-Ads' targeting capabilities to engage a niche audience of blockchain-savvy sports bettors.
Optimized Campaigns: Real-time analytics and retargeting ensured continuous improvement in performance metrics.
Engaging Ad Creative: The campaign used compelling ad creative that highlighted the benefits of SX Bet's decentralized and transparent betting experience, encouraging users to click and register.

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Insights & Learnings

Conclusion

The SX Bet campaign demonstrates the effectiveness of targeted advertising in acquiring new users for blockchain-based platforms. By leveraging the Blockchain-Ads platform to reach specific audiences, SX Bet was able to drive significant engagement and attract new users to their platform. This approach can be replicated by other blockchain projects looking to expand their user base and increase activity on their platforms.