Moonroll Case Study

8,366

Total Conversions

6,100,000

Total Impressions

$7.17

Cost Per Acquisition

1.75%

Click-Through Rate

Company

Moonroll

Industry

Gambling

Duration

60 Days

Budget

Objective

Delivered scalable player acquisition through strategic gaming audience targeting and behavioral optimization.

Campaign Overview

Moonroll is a licensed blockchain-powered crypto casino platform offering NFT-integrated games and transparent gambling experiences. They spent $60,000 over 60 days on ads, to attract qualified users to its play-to-earn gambling platform. The primary objective was increasing platform registrations and establishing market presence against established gambling competitors.

Strategy

Audience Targeting: Focused on Casino Players and Web3 Gamers who demonstrated interest in PC/Console Gaming, combined with High Net Worth Individuals and CEX Users to ensure acquisition of players with sufficient capital for meaningful gameplay.
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Platform Optimization: Prioritized high-performing ad placements across premium publisher networks to maximize visibility among target demographics.
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Creative Strategy: Developed dynamic creatives highlighting NFT loot boxes and profit-sharing incentives to appeal to gaming enthusiasts.
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Conversion Optimization: Implemented automated retargeting campaigns to re-engage users who showed initial interest but didn't complete registration.

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Results

8,366 new users were acquired
6.1M+ impressions delivered
106,887 clicks generated

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Inactive-State

Active State

Why It Worked

Strategic Targeting: Casino Players and High Net Worth targeting delivered users with proven gambling propensity and sufficient capital.
Gaming Focus: Web3 Gamers interested in PC/Console Gaming naturally aligned with Moonroll's blockchain-integrated gaming platform.
Behavioral Precision: CEX Users targeting identified active crypto participants ready to engage with casino platforms immediately.

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Conclusion

Moonroll's success demonstrates strategic audience targeting's power in competitive gambling verticals. Precision targeting of Casino Players and Web3 Gamers delivered exceptional user acquisition efficiency. The combination of behavioral and interest-based parameters created sustainable growth while maintaining cost effectiveness.

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