Moon Roll

Moon Roll needed to acquire first-time depositors in competitive regulated markets at a CPA its affiliate economics could sustain, reaching crypto-active players who would convert beyond registration to a real-money deposit. Three obstacles defined what that required:

Key Obstacles

• Mainstream-platform exclusion: Online casino advertising is restricted or banned on Google, Meta, and programmatic networks in the US, Canada, and Germany, removing the primary paid acquisition channels.
• Registration-to-FTD gap: The campaign needed players who would deposit, not just register. Broad crypto audiences produce high registration volumes with low deposit follow-through.
• Multi-market complexity: US, Canada, and Western European players respond to different offer structures and creative angles, requiring geo-level creative variation within a single campaign.

Casino advertising on Google and Meta is policy-blocked in Moon Roll's primary markets. Programmatic networks that do allow iGaming inventory do not carry the crypto-native publisher base where Moon Roll's depositing audience is active. The campaign needed a network that could identify crypto-active wallets with prior gambling behaviour, not general interest in gaming.

Blockchain-Ads provided the targeting and inventory the campaign required through four capabilities:

• Crypto-active wallet segments: Campaigns reached wallets with verified on-chain activity, ensuring ad spend was directed at players with existing crypto holdings available to deposit.
• iGaming publisher inventory: The network covered crypto-native casino and iGaming publisher inventory across the US, Canada, and Western Europe where mainstream programmatic networks are restricted.
• High-net-worth individual targeting: Audience filters prioritised wallets with sufficient holdings to qualify as meaningful depositors against Moon Roll's $1,000 bonus threshold.
• Geo-level campaign control: Separate campaigns ran for the broader global audience and for the US, Canada, and Germany specifically, allowing geo-level creative and bid management.

• 427 first-time depositors acquired at a CPA of $292.66.
• 2,497 registrations recorded, a 17.1% registration-to-FTD conversion rate.
• Impressions: 6M+ delivered across US, Canada, and Western Europe.
• ROAS: 3.2x return on $124,966 total ad spend.
• Revenue attributed to campaign: $399,891.
• Blended CTR: 0.27% across 16,887 clicks at $1.20 CPC.

The objective was to identify which audience segments and creative angles produced the highest registration-to-FTD conversion rate. Display ads ran across crypto-native and iGaming publisher inventory in the US, Canada, and Western Europe. Two primary offer angles were tested:

• The welcome bonus angle led with "100% Deposit Bonus up to $1,000," targeting first-time casino players motivated by the deposit match.
• The loyalty angle led with "Daily VIP Rewards" and "Instant Rakeback and VIP Perks," targeting experienced casino players familiar with rakeback economics.

The welcome bonus angle drove stronger first-click engagement across all three markets.

Targeting was tightened to crypto-active wallet segments that showed the highest post-click registration rates in Phase 1. The deposit maximiser angle was introduced with "Max Your Deposit" and "Double Your Deposit" variants, reinforcing the welcome bonus with stronger urgency framing. The geo targeting on Campaign 2 was scoped to US, Canada, and Germany with manual bidding to prioritise the highest-intent markets. Besides that, the action-prompt angle, "Ready to Roll?", ran in parallel as a brand-voice creative against retargeted users who had visited the landing page but not registered.

Retargeting activated against registered users who had not yet made a first deposit. The welcome bonus and deposit maximiser creatives scaled into retargeting with direct deposit-action framing. The "Get a 100% Bonus up to $1,000" and "Sign Up Today" variants closed the registration-to-FTD gap in the final week. 2,497 registrations were recorded across the full campaign, of which 427 converted to first-time depositors, a 17.1% registration-to-FTD rate. Total campaign spend was $124,966 at a CPA of $292.66 per FTD.