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iGaming

Moonroll Case Study

Moonroll acquired 8,366 players with precision targeting and strategic user acquisition campaigns.

Moonroll
8,366
Total Conversions
6,100,000
Total Impressions
$7.17
Cost Per Acquisition
1.75%
Click-Through Rate
Campaign Type
User Acquisition
industry
iGaming
Duration
60 Days
Total Ad Spend
Gambling
Key Markets
$60,000
Objective
Delivered scalable player acquisition through strategic gaming audience targeting and behavioral optimization.

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About
Moonroll

Campaign Overview

Moonroll is a licensed blockchain-powered crypto casino platform offering NFT-integrated games and transparent gambling experiences. They spent $60,000 over 60 days on ads, to attract qualified users to its play-to-earn gambling platform. The primary objective was increasing platform registrations and establishing market presence against established gambling competitors.

Strategy

  • Audience Targeting: Focused on Casino Players and crypto Gamers who demonstrated interest in PC/Console Gaming, combined with High Net Worth Individuals and CEX Users to ensure acquisition of players with sufficient capital for meaningful gameplay.
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  • Platform Optimization: Prioritized high-performing ad placements across premium publisher networks to maximize visibility among target demographics.
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  • Creative Strategy: Developed dynamic creatives highlighting NFT loot boxes and profit-sharing incentives to appeal to gaming enthusiasts.
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  • Conversion Optimization: Implemented automated retargeting campaigns to re-engage users who showed initial interest but didn't complete registration.

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Campaign Results

  • 8,366 new users were acquired
  • 6.1M+ impressions delivered
  • 106,887 clicks generated

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Selected Ad Examples

Campaign Strategy

  • Strategic Targeting: Casino Players and High Net Worth targeting delivered users with proven gambling propensity and sufficient capital.
  • Gaming Focus: Crypto Gamers interested in PC/Console Gaming naturally aligned with Moonroll's blockchain-integrated gaming platform.
  • Behavioral Precision: CEX Users targeting identified active crypto participants ready to engage with casino platforms immediately.

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Moonroll's success demonstrates strategic audience targeting's power in competitive gambling verticals. Precision targeting of Casino Players and blockchain Gamers delivered exceptional user acquisition efficiency. The combination of behavioral and interest-based parameters created sustainable growth while maintaining cost-effectiveness.

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