BV Group Case Study

15,150

Total Conversions

$5.30

Cost Per Acquisition

4,140,000

Total Impressions

2.48%

Click-Through Rate

Company

BV Group

Industry

Gambling

Duration

90 days

Budget

Objective

Targeted Casino Players and Sports Bettors interested in Gambling Watchers to drive quality gambling registrations.

Campaign Overview

BV Group is a leading online gambling operator and B2B technology solutions provider. They aimed to scale user acquisition for their flagship sports betting platform while maintaining cost efficiency. BV Group launched a comprehensive user acquisition campaign with a total ad spend of $80,000 over 90 days.

Strategy

The campaign's primary objective was to attract high-quality users to their platform through strategic audience targeting:

Audience Targeting: Targeted Casino Players and Sports Bettors interested in Gambling Watchers to reach audiences actively engaged in gambling entertainment and betting analysis.
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Value-Based Segmentation: Focused on High Value Casino Players to attract financially capable players with proven spending patterns.
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Creative Optimization: Deployed dynamic ad formats optimized for gambling audiences with compelling sports betting messaging.
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Performance Monitoring: Implemented real-time campaign optimization to maximize conversion rates and minimize acquisition costs.

Results

New Users Acquired: 15,150
Impressions: 8,143,326
Clicks: 202,171

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Inactive-State

Active State

Why It Worked

Blockchain-Ads' platform enabled the BV Group campaign team to achieve exceptional results through strategic targeting:

Precise audience identification connecting with Casino Players actively seeking new platforms for entertainment
Behavioral targeting of Sports Bettors ensuring alignment with core platform offerings and user interests
High Value Casino Player focus delivering users with proven spending capacity and gambling engagement

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Conclusion

Strategic audience targeting delivered exceptional user acquisition results while maintaining strict cost efficiency benchmarks. Behavioral segmentation of Casino Players and Sports Bettors proved highly effective for gambling platforms. This demonstrates how precision targeting drives measurable success in competitive gambling advertising landscapes.