Dafabet

Dafabet needed to acquire crypto-depositing players across six distinct Asian markets simultaneously. Each market required localised creative and language while competing in environments where mainstream advertising platforms are restricted or unavailable.

• Market localisation: Each of the six markets required native-language creatives, localised offer mechanics, and market-specific audience targeting. A single creative approach would underperform across every market.
• CPA variance by market: Launching across six markets simultaneously meant early CPA would be high in cold markets while optimisation compounded. Identifying the lowest-CPA markets required structured geo testing across phases.
• Audience precision at scale: Reaching verified crypto-active sports bettors and casino players across six distinct markets required on-chain behavioural targeting unavailable on standard display networks.

Due to high restrictions on sports betting and casino ads in South Korea, China, Malaysia, Indonesia, Bangladesh, and Thailand, no programmatic network offered compliant reach or on-chain targeting. Blockchain-Ads supplied the necessary infrastructure and crypto-native inventory for Dafabet's coordinated Asian acquisition campaign.

• Asian crypto-native publisher inventory: Campaigns reached players across crypto and iGaming publishers serving South Korea, Southeast Asia, and China, placing Dafabet's localised creatives inside the content environments each market's audience already inhabits.
• Market-by-market creative control: Each geo ran independent native language creatives and audience parameters. Korean sports betting creatives ran in South Korea. Thai, Indonesian, Malaysian, Chinese, and Bangladeshi casino creatives ran in their respective markets.
• On-chain behavioural targeting: BCA's audience segments reached users with verified crypto activity and betting or casino behaviour, matching Dafabet's offer mechanics to the highest-intent players available in each market.

• Impressions: 43M+ delivered across 6 Asian markets over 5 months.
• Blended CPA reduced by 32%, from $357.11 in Phase 1 to $241.85 across all markets.
• Best market CPA: $103.22 in Indonesia.
• Conversion rate: 0.61% blended across all markets and formats.
• CPC: $1.48 blended across 215,723 clicks.
• CTR: 0.51% blended across all campaigns.

The campaign launched in South Korea as the primary test market. Display ads ran with sports-focused creatives in Korean, leading with Dafabet's sportsbook positioning against a football pitch visual. The South Korea market established baseline performance across a high-value but competitive Asian betting audience, with CPA averaging $357.11 across 566 conversions and 27M+ impressions.

Thailand launched as the second market, shifting the creative approach from sports betting to casino lifestyle. Display ads ran in Thai with a female lifestyle visual and casino offer mechanics, targeting crypto-active Thai adults with verified gambling behaviour. CPA in Thailand came in at $155.35, a 56% improvement over the South Korea baseline, confirming that localised casino creatives in Southeast Asian markets outperformed the sports-first approach used in Phase 1.

Malaysia, Indonesia, China, and Bangladesh launched simultaneously, each with independent native-language creatives tailored to local offer expectations. Malaysia led with a free spins mechanic, Indonesia ran a 100% welcome bonus in Bahasa Indonesia, China ran a casino registration angle in Simplified Chinese, and Bangladesh ran a localised casino lifestyle creative in Bengali. Indonesia produced the lowest CPA of the campaign at $103.22, and blended CPA across all six markets settled at $241.85 by campaign end.