Dafabet Case Study

3,718

Total Conversions

$12.10

Cost Per Acquisition

$264,320

Deposit Volume

5.88x

Return on Ad Spend

Company

Dafabet

Industry

iGaming

Duration

30 Days

Budget

Objective

Leveraged behavioral targeting and tailored ads to acquire 3,718 depositors with exceptional performance metrics.

Campaign Overview

Dafabet is a leading online betting and gaming platform offering sports betting, casino games, and live dealer experiences. The platform faced challenges in acquiring new users and driving first-time deposits in a highly competitive market. Dafabet's marketing partner ran a campaign for 30 days with an ad spend budget of $45,000 strategically allocated to focus on high-performing channels.

Strategy

Audience Targeting: Targeted Sports Bettors and Casino Players interested in PC/Console Gaming and Mobile Gaming for audiences engaged in competitive entertainment experiences.
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Custom Ad Creatives: Tailored ad creatives were developed to resonate with Dafabet's target audience, emphasizing unique features, promotions, and game variety.
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Retargeting Strategy: Using Blockchain-Ads retargeting capabilities Dafabet's marketing partner was able to retarget users who clicked on the ads but did not immediately sign up or deposit.
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Real-Time Optimization: Continued to use real-time data to refine targeting, optimize creatives, and adjust budget allocation throughout the campaign.

Results

New Depositors: 3,718
Deposit Volume: $264,320
Total Impressions: 5.4 million
Total Clicks: 125,460

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Inactive-State

Active State

Why It Worked

Strategic audience targeting reached sports betting enthusiasts and gaming audiences, driving exceptional user acquisition performance.
Dynamic retargeting approach converted engaged users through tailored incentives, significantly improving conversion rates and deposit outcomes.
Real-time campaign optimization refined creatives and budgets daily, achieving impressive performance across all key metrics.

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Conclusion

Dafabet's user acquisition campaign using Blockchain-Ads proved highly successful, significantly expanding its customer base and deposit volume. The impressive 5.88x ROAS demonstrates effective targeted digital marketing in competitive online gaming markets. This campaign represents one of many successful initiatives that Dafabet continues running on Blockchain-Ads platform.