Metis Case Study
Metis is a Layer 2 blockchain scaling platform designed to enhance the scalability and usability of decentralized applications. Facing competition in the iGaming space, Metis aims to attract more users to PUMPe, which is a community-driven meme factory within the Metis ecosystem. Metis utilized Blockchain-Ads to run a user acquisition campaign, and this case study covers all the details.
Campaign Overview
The campaign ran for 30 days with an advertising spend of $60,000. The primary objective was to acquire engaged users for the PUMPe Meme Factory contest, thereby increasing activity within the Metis ecosystem and promoting PUMPe's unique features.
Strategy
To achieve these results, Metis employed a comprehensive, data-driven advertising strategy:
- Web3 Audience Targeting: Leveraged pre-built audiences of Web3 gamers, NFT collectors, and crypto enthusiasts interested in meme culture.
- Portfolio Balance Targeting: Targeted users with balances between $500 and $10,000 to attract mid-level investors likely to engage with meme tokens and participate in the contest.
- Ad Formats: Utilized visually appealing banners and interactive ad formats optimized for both desktop and mobile devices, directing users to the PUMPe Meme Factory contest page.
- Optimization Techniques: Continuous A/B testing of creatives and messaging to refine performance. Retargeting strategies to re-engage users who interacted with ads but didn't initially convert.
The campaign team also leverages Blockchain-Ads' real-time analytics to monitor impressions, clicks, and conversions while measuring on-chain and off-chain user behaviors.
Results
The campaign delivered impressive results with an average cost per acquisition (CPA) of $7.94.
- Successfully acquired 7,553 participants
- Over 1.5 million ad impressions ensured wide visibility
- Clicks: 52,333
Why It Worked
The success of this campaign can be attributed to several factors:
- Precise audience targeting: By focusing on Web3 gamers and meme enthusiasts, the campaign effectively reached a relevant audience likely to engage with PUMPe's offerings while promoting Metis capabilities
- Advanced analytics and optimization: Real-time performance tracking allowed for quick adjustments to maximize efficiency throughout the campaign
Conclusion
Metis' user acquisition campaign for the PUMPe Meme Factory contest demonstrates the effectiveness of targeted advertising in the memecoin sector. By combining precise customer segmentation with enhanced optimization, the campaign showed that blockchain-based marketing can interest consumers in new platforms like Metis.
Success Stories
What success looks like
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