Sx.Bet
CASE STUDY
展示次数: 1,010,133 | CTR: 2.36% | 用户: 1,498 | CPA: $20.03
1,498
已获得新用户
$20.03
CPA
3,010,133
展示次数
2.36%
CTR
Company
Sx.Bet
Campaign Type
用户获取
Industry
博彩
Case Timeline
30天
Strategy
使用超精准定向的Web3活动和粒度化定向来推动去中心化体育博彩的采用。
SX.bet是一个基于区块链的点对点体育博彩平台，在SX网络上运营。他们希望通过定向广告获取新用户并增加首次存款（FTD）。SX.bet使用Blockchain-Ads来实现这些目标。
活动概述
SX.bet旨在通过定向广告活动获取新用户。活动以$30,000的广告预算运行，重点针对可能与去中心化体育博彩平台交互的用户。
策略
- Web3受众定向: 利用预构建的高价值玩家、PlayToEarn爱好者、体育博彩粉丝和区块链游戏爱好者受众。
- 链上定向: 重点关注持有SX代币并在以太坊和多边形网络上与体育博彩dApp交易的用户。
- 投资组合定向: 针对余额为$10,000-$100,000的钱包，以吸引能够进行大额存款的高价值玩家。
- 重定向和优化: 重新吸引与广告互动但最初未转化为FTD的用户，在整个活动期间优化性能。
Results
- 获得的用户： 1,498
- 印象: 3,010,133
- 点击次数： 71,055
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Why It Worked
- 精准定位： 利用区块链广告的Web3定位功能来吸引精通区块链的体育博彩玩家的利基受众。
- 优化的广告系列： 实时分析和重定向确保了绩效指标的持续改进。
- 引人入胜的广告创意： 该活动使用了引人入胜的广告创意，重点介绍了SX Bet去中心化和透明的投注体验的好处，鼓励用户点击和注册。
Conclusion
SX Bet活动展示了定向广告在为基于区块链的平台获取新用户方面的有效性。通过利用区块链广告平台吸引特定的 Web3 受众，SX Bet 得以提高参与度并吸引新用户使用他们的平台。这种方法可以被其他区块链项目复制，这些项目希望扩大其用户群并增加其平台上的活动。
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