Sx.Bet
CASE STUDY
曝光量:1,010,133 | 点击率:2.36% | 用户:1,498 | 每次点击费用:20.03 美元
1,498
已获得新用户
20.03 美元
注册会计师
1,010,133
印象
2.36%
点击率
Company
Sx.Bet
Campaign Type
用户获取
Industry
赌博
Case Timeline
30 天
Strategy
使用超定向的 Web3 活动和精细定位来推动去中心化体育博彩的采用。
Sx.bet是一个基于区块链的点对点体育博彩平台,在SX网络上运行。他们试图通过定向广告吸引新用户并增加首次存款(FTD)。Sx.bet 利用区块链广告来实现这些目标。
活动概述
Sx.bet旨在通过有针对性的广告活动来吸引新用户。该活动的广告支出为30,000美元,重点关注可能参与去中心化体育博彩平台的用户。
战略
- Web3 受众定位: 充分利用高价值玩家、PlayToEarn 爱好者、体育博彩粉丝和区块链游戏爱好者的预建受众。
- 连锁定位: 重点关注持有SX代币并在以太坊和Polygon网络上使用体育博彩dApp进行交易的用户。
- 投资组合定位: 有针对性地拥有10,000至100,000美元余额的钱包,以吸引能够进行大量存款的高价值玩家。
- 重定向和优化: 与广告互动但最初并未转化为 FTD 的用户进行了重新互动,在整个活动中进行了优化以获得更好的效果。
Results
- 获得的用户: 1,498
- 印象: 3,010,133
- 点击次数: 71,055
Why It Worked
- 精准定位: 利用区块链广告的Web3定位功能来吸引精通区块链的体育博彩玩家的利基受众。
- 优化的广告系列: 实时分析和重定向确保了绩效指标的持续改进。
- 引人入胜的广告创意: 该活动使用了引人入胜的广告创意,重点介绍了SX Bet去中心化和透明的投注体验的好处,鼓励用户点击和注册。
Conclusion
SX Bet活动展示了定向广告在为基于区块链的平台获取新用户方面的有效性。通过利用区块链广告平台吸引特定的 Web3 受众,SX Bet 得以提高参与度并吸引新用户使用他们的平台。这种方法可以被其他区块链项目复制,这些项目希望扩大其用户群并增加其平台上的活动。
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