BetPanda
CASE STUDY
总光量 420 万 | 点击率 7.89% | 玩家 2.1k | 每次转化费 14.28 美元
21,007
收购了新玩家
14.28 美元
注册会计师
4.2 米
总光量
7.89%
点击率
Company
BetPanda
Campaign Type
用户获取
Industry
赌博
Case Timeline
30 天
Strategy
使用超有针对性的 Web3 活动和精细定位，吸烟引来了 21,007 名精通货币的博彩玩家。
betpanda 是一个基于 rachechlinkechec 的去中心化体育博彩博彩。他们想扩散大用户群并提高高平台采样率。betpanda利用区块链广告发起了有针对性的用户获取活动，利用 web3 广告的力量量。
活动概述
该活动在 betpanda 的去中心化体育博彩平台吸引新用户。该活动持续了数周，广告支出为30万美元，重点是吸引对基于区块链的赌博解决方针，感受兴趣的潜入用户。
战略
- Web3 受众定位： 利用预先建立的体育博彩爱好者、高价值玩家和 PlaytoEarn 游戏玩家的受欢迎，来确认保相关性。
- 钱包定位： 针对流行的钱包（例如元掩码、Trust和Coinbase）的用户，以确认受众的相关性。
- 从投资组合的目标是： 余额在1,500美金至1万美元之内的定向钱包以吸水引高价值玩家。
- 重定向： 实事求是有了重定向的策略，以吸引最初的形式表现出兴奋但未注册的用户。
- 全球报道： 利用区块链广告在 248 个地理位置的覆盖范围范围来看全球体育博彩爱好者。
Results
- 获得了 21,007 个新用户
- 4,245,059 次光量
- 335,037 次点击
.png)
.gif)
.gif)
No items found.
Why It Worked
- 精准定位精通的体育博彩爱好者提高了竞选活动的相关性
- 利用多个区块链网络扩张大了潜入的用户群
- 重定向心策略有效地将感受兴奋的用户转化为注册用户
Conclusion
betpanda在区块链广告上的用户获取活动成功吸引了精通的体育博彩爱好者的高度针对性受众。通过利用 Web3 定位功能并具有相关性钱包类和连锁活动的用户，betPanda 在用户获取、参与度方面取消了令人震惊的印象深刻的成绩。
Success Stories
What success looks like
+8,000
Users
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more11,000+
Token Holders
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more3x
ROI
.png)
Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more5.4x
ROAS
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more+23%
ARPU
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
.svg)
280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more280%
ROI since 2019
.png)
OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more280%
ROI since 2019
.png)
Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more280%
ROI since 2019
.png)
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more280%
ROI since 2019
.png)
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more
