BetPanda
CASE STUDY
总展示量:420万 | 点击率:7.89% | 玩家:2.1万 | CPA:$14.28
21,007
新获取玩家
$14.28
获取成本
420万
总展示量
7.89%
点击率
Company
BetPanda
Campaign Type
用户获取
Industry
游戏
Case Timeline
30天
Strategy
我们采用了超精准的Web3活动和详细的定向投放,吸引了21,007名加密货币经验丰富的玩家。
BetPanda是一个基于区块链技术构建的去中心化体育博彩平台。该公司旨在扩大用户基础并提高平台采用率。BetPanda与Blockchain-Ads合作启动了一个有针对性的用户获取活动,利用Web3广告的力量。
活动概述
该活动旨在为BetPanda的去中心化体育博彩平台吸引新用户。在$300,000的广告预算下,活动进行了数周,专注于接触对基于区块链的游戏解决方案感兴趣的潜在用户。
策略
- Web3受众定向:利用现有的体育博彩爱好者、高价值玩家和PlayToEarn游戏玩家受众群体,确保相关性。
- 钱包定向:针对包括Metamask、Trust和Coinbase在内的流行加密钱包用户,确保受众相关性。
- 加密组合定向:针对余额在1,500美元到10,000美元之间的钱包,以吸引高价值玩家。
- 重新定向:实施重新定向策略,重新吸引表现出初步兴趣但未注册的用户。
- 全球覆盖:利用Blockchain-Ads在248个地理位置的覆盖范围,在全球范围内定向体育博彩爱好者。
Results
- 获取21,007名新用户
- 4,245,059次展示
- 335,037次点击
Why It Worked
- 对加密货币经验丰富的体育博彩爱好者的精准定向提高了活动的相关性
- 使用多个区块链网络扩大了潜在用户基础
- 重新定向策略有效地将感兴趣的用户转化为注册用户
Conclusion
BetPanda在Blockchain-Ads上的用户获取活动成功地触达了一个高度目标化的受众——加密货币经验丰富的体育博彩爱好者。通过利用Web3定向投放能力并专注于拥有适合钱包类型和区块链活动的用户,BetPanda在新用户获取和参与度方面取得了令人印象深刻的成果。
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