BetPanda

BetPanda Case Study

21,007

Total Conversions

$41.28

Cost Per Acquisition

4.2M

Total Impressions

1.2%

Click-Through Rate

Company

BetPanda

Industry

iGaming

Duration

30 days

Budget

$300,000

Objective

Applied hyper-targeted blockchain campaigns and detailed targeting to attract crypto-experienced players.

Campaign Overview

BetPanda is a decentralized sports betting platform built on blockchain technology. The company aimed to expand its user base and increase platform adoption. The campaign was designed to attract new users to BetPanda's decentralized sports betting platform. With an advertising budget of $300,000, the campaign ran for several weeks, focusing on reaching potential users interested in blockchain-based gaming solutions.

Strategy

Audience Targeting: Targeted Sports Bettors and High Value Casino Players interested in PC/Console Gaming, plus crypto Gamers to reach crypto-experienced players seeking decentralized betting platforms with blockchain advantages.
Global Market Penetration: Deployed campaigns across 248 geographic locations to maximize reach among international sports betting enthusiasts.
High-Value Player Focus: Structured targeting and messaging to attract players with significant crypto portfolios and gaming experience.
Conversion Optimization: Implemented comprehensive retargeting strategies to convert interested prospects into active platform users.

Results

21,007 new users acquired
4,245,059 impressions
335,037 clicks

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Inactive-State

Active State

Execution

Precise targeting of crypto-experienced sports betting enthusiasts increased campaign relevance
Using multiple blockchain networks expanded the potential user base
Retargeting strategies effectively converted interested users into registrations

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Insights & Learnings

BetPanda's user acquisition campaign on Blockchain-Ads successfully reached a highly targeted audience of crypto-experienced sports betting enthusiasts. By leveraging Web3 targeting capabilities and focusing on users with appropriate wallet types and blockchain activity, BetPanda achieved impressive results in new user acquisition and engagement.