CasinoRewards.com
CASE STUDY
总曝光量：908,556 | 点击率（CTR）：4.53% | 玩家：3,101 | 每次获取成本（CPA）：$19.35
3,101
获得的玩家总数
908,556
总曝光量
4.53%
点击率 (CTR)
$19.35
每次获取成本 (CPA)
Company
CasinoRewards.com
Campaign Type
用户获取
Industry
博彩
Case Timeline
30天
Strategy
使用预构建的Web3受众和精细化定向来推动赌场忠诚度计划的采用。
CasinoRewards.com是一个领先的在线赌场忠诚度计划，将玩家连接到30多个声誉良好的在线赌场网络。他们希望获取新用户并扩大玩家基数。该平台使用Blockchain-Ads来有效地实现这一目标。
活动概览
CasinoRewards.com启动了一项用户获取活动，预算为60,000美元。该活动旨在通过在博彩细分市场内利用有针对性的广告策略来吸引新玩家。
策略
- Web3受众定向：利用预构建的高价值玩家、体育博彩爱好者、PlayToEarn游戏玩家和Web3原生用户的受众。
- 链上定向：专注于持有博彩代币并与区块链游戏项目进行交易的用户。
- 竞争对手定向：追踪与竞争在线赌场智能合约互动的用户，以转换活跃的博彩玩家。
- 重新定向和优化：重新吸引那些与广告互动但初期未转换的用户，优化广告投放以获得更好的效果。
Results
- 获得的用户：3,101
- 展示次数：908,556
- 点击次数：41,120
Why It Worked
- 精准定向：利用Blockchain-Ads的高级Web3定向工具确保活动触及了更有可能转换的加密货币精通博彩玩家。
- 数据驱动的优化：实时分析允许在活动期间持续改善广告性能。
- 高网络覆盖范围：访问超过1,200万个有档案的Web3用户确保了对相关受众的广泛曝光。
Conclusion
通过使用Blockchain-Ads的高级定向工具和优化功能，CasinoRewards.com成功获得了超过3,100名新用户，有效的CPA为19.35美元。这次活动证明了精准的Web3定向如何在在线博彩领域产生影响力的结果。
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