Blockbet
CASE STUDY
总曝光量：860,945 | 点击率（CTR）：3.25% | 玩家：4,803 | 每次获取成本（CPA）：$6.24
4,803
获得的玩家数量
860,945
总曝光量
$6.24
每次获取成本 (CPA)
3.25%
点击率 (CTR)
Company
Blockbet
Campaign Type
用户获取活动
Industry
博彩
Case Timeline
45天
Strategy
使用精细定位和超高精度Web3活动获取4,803名高价值玩家。
Blockbet是一个基于区块链技术的去中心化游戏平台。他们希望在确保高质量潜在客户的同时，实现体育博彩产品的快速用户获取。为了触达目标受众，Blockbet营销团队在其策略中使用了Blockchain-Ads的Web3定位功能，并取得了卓越的成果。
活动概述
营销团队拥有$30,000的广告支出预算，目标是推动用户获取，建立一个回头玩家的基础。这个为期45天的活动专注于获取可能与加密货币驱动的游戏服务交互的用户。他们的策略将Web3行为定位与针对受监管市场的地理过滤器相结合。
策略
- Web3受众：利用体育博彩爱好者、PlayToEarn游戏玩家和稳定币持有者的预构建受众
- 加密投资组合定位：针对余额为$1,500–$10,000的钱包，以吸引高价值玩家。
- 重新定位：对点击了广告但尚未注册的用户进行重新定位，使用更具吸引力的广告来推动注册。
- 优化：A/B测试了17种广告变体，强调可证明公平的赔率
Results
- 4,803名获得的用户
- 28,013次点击
- 860,945次曝光
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Why It Worked
- 精准的Web3定位：触达高价值玩家和Web3原生用户，确保广告展示给具有高转化概率的相关受众。
- 优化的活动策略：重新定位和钱包定位有助于最大化已经熟悉区块链技术的用户参与度。
- 数据驱动方法：实时分析使得能够持续优化活动，以改善CTR和CPA等绩效指标。
Conclusion
通过利用Blockchain-Ads的高级定位功能和优化工具，Blockbet成功地以$6.24的令人印象深刻的CPA获得了4,803名新用户。该活动强调了精准的Web3定位如何在博彩细分市场中产生有意义的结果。
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