Blockbet
CASE STUDY
总曝光量：860,945 | 点击率（CTR）：3.25% | 玩家：4,803 | 每次收购成本（CPA）：6.24 美元
4,803
获得的玩家数量
860,945
总曝光量
6.24 美元
每次收购成本 (CPA)
3.25%
点击率 (CTR)
Company
Blockbet
Campaign Type
用户获取活动
Industry
赌博
Case Timeline
45 天
Strategy
使用精细定位和超定向的 Web3 活动来获取 4,803 名高价值玩家。
Blockbet是一个基于区块链技术的去中心化赌博平台。他们希望实现体育博彩产品的快速用户获取，同时确保高质量的潜在客户。为了吸引目标受众，Blockbet营销团队在策略中使用了区块链广告的Web3定位功能，他们取得了巨大的成果。
活动概述
营销团队的广告支出预算为30,000美元，目标是推动用户获取，从而建立经常出现的玩家基础。这项为期45天的活动侧重于获取可能参与加密驱动的赌博服务的用户。他们的策略将 Web3 行为定位与受监管市场的地理过滤器相结合。
战略
- Web3 受众： 充分利用了体育博彩爱好者、PlaytoEarn 游戏玩家和稳定币持有者的预建受众
- 加密投资组合的目标： 针对余额为1,500至10,000美元的钱包，以吸引高价值玩家。
- 重定向： 点击广告但尚未注册的用户会被重定向为更具吸引力的广告，以提高注册量。
- 优化： A/B 测试了 17 种广告变体，强调了可证明的公平赔率
Results
- 4,803 名获得的用户
- 28,013 次点击
- 860,945 次曝光量
No items found.
Why It Worked
- 精确的 Web3 定位： 吸引高价值玩家和 Web3 原住民可确保向可能转化的相关受众展示广告。
- 优化的活动策略： 重定向和钱包定位有助于最大限度地提高已经熟悉区块链技术的用户的参与度。
- 数据驱动的方法： 实时分析允许对活动进行持续优化，以提高点击率和每次转化费用等绩效指标。
Conclusion
通过利用区块链广告的高级定位功能和优化工具，Blockbet成功地以6.24美元的惊人每次转化费用获得了4,803名新用户。该活动重点介绍了精确的 Web3 定位如何推动赌博细分市场取得有意义的结果。
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