Casino Punkz
CASE STUDY
5,854,006次展示 | 0.26% CTR | 2,314用户 | $25.93 CPA
2,314
获取新用户
$25.93
CPA
5,854,006
展示次数
0.26%
CTR
Company
Casino Punkz
Campaign Type
用户获取
Industry
博彩
Case Timeline
30天
Strategy
使用超精准定向的Web3活动和粒度分析来推动用户获取。
Casino Punkz是一家新推出的以加密货币为中心的在线卡少诺，强调匿名性和叛逆的朋克美学。他们希望通过利用其无KYC、对加密货币友好平台的独特吸引力来获取新用户。Casino Punkz使用Blockchain-Ads来实现这一目标，针对对加密货币和在线游戏感兴趣的特定受众。
活动概述
活动旨在推动Casino Punkz的用户获取，重点关注博彩细分市场。在$60,000的广告预算下，活动运行了30天，针对各个平台的用户。
策略
为了有效地触及潜在用户，采用了以下策略：
- Web3受众定向：利用预先构建的BTC持有者、ETH持有者、DeFi爱好者和NFT收藏家受众，以触及加密货币精通的游戏玩家。
- 加密货币组合定向：针对余额在$1,500到$10,000之间的钱包，以吸引高价值玩家。
- 竞争对手定向：追踪与竞争加密货币卡少诺智能合约和无KYC平台互动的用户，以转换寻求匿名性的活跃玩家。
- 重新定向和优化：对以前与类似广告互动过的用户进行重新定向，以提高转化率。
Results
活动取得了以下成果：
- 展示次数：5,854,006
- 点击次数：15,056
- 用户数：2,314
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Why It Worked
这次活动成功的三个关键原因：
- 精准的受众定向：通过专注于加密货币持有者和特定钱包用户，活动有效地触及了可能对加密货币卡少诺感兴趣的个人。
- 相关信息：受朋克启发的主题引起了目标受众的共鸣，创建了在市场上脱颖而出的独特品牌身份。
- 有效的重新定向：重新定向以前对类似内容表示过兴趣的用户有助于最大化转化和用户参与度。
Conclusion
使用Blockchain-Ads的Casino Punkz活动通过定向广告和独特的品牌身份成功获取了新用户。活动对匿名性和加密货币兼容性的关注引起了目标受众的共鸣，展示了Blockchain-Ads在博彩细分市场用户获取方面的潜力。
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