Trust Dice
CASE STUDY
3,753,222次曝光 | 1.74% CTR | 2,210名玩家 | $13.57 CPA |
2,210
获得的新用户
1.74%
CTR
$13.57
CPA
Company
Trust Dice
Campaign Type
用户获取
Industry
博彩
Case Timeline
30天
Strategy
通过定向web3广告获取2,210名新玩家
Trust Dice是一个主要的加密游戏平台，最近需要扩大其用户群。他们使用Blockchain-Ads量身定制的广告解决方案来获取精通加密的玩家。通过专注于高价值的加密用户和战略性重新定位，该活动在Web3博彩细分市场中实现了显著的覆盖范围和转化指标。
活动概述
Trust Dice分配了$30,000用于在30天内推动高价值加密用户的注册。该活动专注于通过精确的受众定位和跨渠道优化将Web3爱好者转化为活跃玩家。
策略
使用Blockchain-Ads，Trust Dice团队部署了多层次的定位和重新定位方法：
- Web3受众细分： 体育博彩爱好者、Play-to-Earn游戏玩家和高价值玩家
- 链上定位： 根据用户在以太坊和币安智能链上的链上活动进行定位
- 重新定位： 团队识别并重新吸引了与广告互动但未注册的用户
- 全球流动性池： 广告通过Blockchain-Ads网络中10,000+个专注于游戏/博彩的网站提供服务
- 实时转化跟踪： 团队将链上存款活动与传统CTR指标相结合，进行全面的性能分析
Results
- 2,210名新用户
- 3.75M+曝光量
- 14,125次点击
No items found.
Why It Worked
该活动通过结合三个关键要素获得成功：
- 受众精准度： 定位活跃的加密博彩玩家减少了浪费的支出
- 链特定优化： 专注于以太坊/BSC用户确保了与Trust Dice存款方式的兼容性
- 重新定位效率： 利用Blockchain-Ads的重新定位功能，该活动实现了23%的转化率来自最初流失的用户
Conclusion
这种战略方法展示了定向Web3广告如何有效地推动竞争激烈的加密市场中的预售参与。Trust Dice将游戏实用性与代币经济学的整合创造了令人信服的参与理由，而Blockchain-Ads的定位能力确保了对合格投资者的有效覆盖。
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