信任骰子
CASE STUDY
3,753,222 次曝光量 | 1.74% 点击率 | 2,210 名玩家 | 每股收费 13.57 美元 |
2,210
已获得新用户
1.74%
点击率
13.57 美元
注册会计师
Company
信任骰子
Campaign Type
用户获取
Industry
赌博
Case Timeline
30 天
Strategy
通过定向 web3 广告获取 2,210 名新玩家
Trust Dice是一个主要的加密游戏平台，最近需要扩大其用户群。他们使用区块链广告量身定制的广告解决方案来收购精通加密的玩家。通过关注高价值的加密用户和战略重定向，该活动在 Web3 赌博细分市场中实现了显著的覆盖面和转化指标。
活动概述
Trust Dice拨款30,000美元，用于在30天内吸引高价值加密用户的注册。该活动侧重于通过精确的受众群体定位和跨渠道优化，将 Web3 爱好者转化为活跃玩家。
战略
Trust Dice的团队使用区块链广告部署了多层定位和重定向方法：
- Web3 受众细分： 体育博彩爱好者、边玩边赚游戏玩家和高价值玩家
- 连锁定位： 根据他们在以太坊和币安智能链上的链上活动来定位用户
- 重定向： 该团队识别并重新吸引了与广告互动但未注册的用户。
- 全球流动资金池： 在区块链广告网络中的10,000多个以游戏/赌博为重点的网站上投放广告。
- 实时转化跟踪： 该团队将链上存款活动与传统的点击率指标相结合，进行了全面的绩效分析。
Results
- 2,210 个新用户
- 375 万次以上的曝光量
- 14,125 次点击
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Why It Worked
该活动成功地结合了三个关键要素：
- 受众精度： 针对活跃的加密博彩玩家减少了浪费的支出
- 特定链的优化： 关注以太坊/BSC用户可确保与Trust Dice的存款方式兼容
- 重定向效率： 利用区块链广告的重定向功能，该活动实现了最初反弹用户的23％的转化率。
Conclusion
这种战略方法证明了有针对性的 Web3 广告如何有效地推动竞争激烈的加密市场的预售参与。Trust Dice将游戏实用程序与代币经济学的整合为参与创造了令人信服的理由，而Blockchain-Ads的定位能力则确保了有效吸引合格投资者。
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