BTC365

BTC365 Case Study

7,100

Total Conversions

898,144

Total Impressions

$8.46

Cost Per Acquisition

6.8%

Click-Through Rate

Company

BTC365

Industry

Crypto Casino

Duration

30 Days

Budget

$60,000

Objective

Leveraged hyper-targeted blockchain campaigns and granular on-chain data for user acquisition

Campaign Overview

BTC365 is a cryptocurrency-focused online gambling platform offering a diverse range of betting and gaming options, including sports betting, esports, live casino games, and slots. They aimed to acquire new users to grow their platform's community and engagement. The BTC365 campaign team ran crypto ads for 30 days, with a total ad spend of $60,000.

Strategy

Audience Targeting: Targeted Casino Players and Sports Bettors, plus Token Hodlers: BTC interested in Mobile Gaming to reach crypto-experienced players.

Multi-Vertical Approach: Leveraged BTC365's diverse offerings, from sports betting to live casino games, to appeal to various gambling preferences within the crypto community.
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Performance Optimization: Implemented comprehensive retargeting and real-time analytics to continuously improve campaign performance and user acquisition efficiency.

Results

Total Conversions: 7,100
Total Impressions: 898,144
Clicks: 61,001
Click-Through Rate: 6.8%
Cost Per Acquisition: $8.46

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Inactive-State

Active State

Execution

Why It Worked

Precise Targeting: Reaching bettors who own crypto ensured the audience was highly relevant to BTC365's offerings
Data-Driven Optimization: Continuous retargeting and real-time analytics improved campaign performance over time

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Insights & Learnings

Conclusion

BTC365's campaign using Blockchain-Ads was successful, demonstrating the potential of targeted advertising in the gambling niche. By focusing on specific audience segments and utilizing advanced targeting features, BTC365 was able to efficiently reach and engage their desired audience. This exact approach can be replicated by other platforms seeking to expand their user base.