Playbet

Playbet Case Study

1,467

Total Conversions

$118,930

First-Time Deposits

$20.45

Cost Per Acquisition

3.96x

Return on Ad Spend

Company

Playbet

Industry

iGaming

Duration

30 Days

Budget

$30,000

Objective

Strategic audience targeting combined with competitor analysis delivered exceptional depositor acquisition results.

Playbet is a fast-growing online casino platform offering slots, live dealer games, and sports betting. The platform faced challenges in scaling its customer base while maintaining a low cost per acquisition and attracting high-value users. Playbet allocated a $30K ad spend budget to run a 30 Days campaign through Blockchain-Ads' network. Playbet's primary goal was to acquire high-LTV depositors at a sustainable CPA while driving first-time deposits.

Campaign Overview and Strategy

The platform

Audience Targeting: Targeted High Value Casino Players and Sports Bettors interested in Gambling Watchers and Mobile Gaming for audiences invested in high-stakes gaming experiences.
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Competitor Analysis: Tracked users interacting with rival gaming platforms to convert active players seeking better experiences.
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Creative Optimization: A/B tested video ads and banners emphasizing instant payouts and jackpots to maximize conversion rates.
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Dynamic Retargeting: Re-engaged users who viewed ads but didn't convert, ensuring maximum campaign efficiency.

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Results

New Depositors: 1,467
First Time Deposit (FTDs) Volume: $118,930
Total Impressions: 3.15 million
Total Clicks: 58,742

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Inactive-State

Active State

Execution

Precision Targeting: High Value Casino Players and Sports Bettors ensured outreach to high-LTV audiences.
Strategic Focus: Gambling Watchers and Mobile Gaming interests captured engaged gaming prospects effectively.
Optimization: Creative testing and retargeting maximized conversions within the allocated campaign budget.

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Launch Similar Campaign

Insights & Learnings

Strategic audience targeting enabled Playbet to acquire substantial high-LTV depositors efficiently. Advanced behavioral targeting delivered sustainable CPA while maximizing first-time deposit volume. This campaign demonstrates effective precision targeting for high-value customer acquisition success.

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