Stake.com Örnek Olay İncelemesi

Stake.com needed to acquire high-value first-time depositors across thirteen markets spanning Latin America, North America, and Asia-Pacific. Thus allowing it to reach crypto-active players capable of sustaining premium deposit levels.

• Platform restrictions: Google and Meta restrict crypto-casino advertising across Stake.com's target markets, cutting off standard acquisition channels across all thirteen countries.
• Market diversity: Latin American, North American, and Asia-Pacific audiences each present distinct gambling behaviours and platform preferences. A single creative angle would underperform across such varied markets.
• Deposit quality: Acquiring players capable of meaningful deposit levels required targeting verified high-value casino players and sports bettors, not broad gambling audiences with low spending capacity.

Stake.com needed a network with verified crypto-native audiences and the inventory to reach high-value players consistently across such geographically diverse markets. Blockchain-Ads provided the targeting infrastructure and global inventory to reach high-intent casino and sports betting audiences at scale using the four methods below:

• High-value casino player targeting: Campaigns reached verified casino players with demonstrated high-stakes gambling behaviour and proven deposit capacity.
• Sports bettor segment alignment: Behavioural targeting captured sports bettors matching Stake.com's dual casino and sportsbook platform offering.
• Mobile gaming interest layering: Mobile gamer segments identified users comfortable with app-based play and seamless crypto transaction experiences.
• CPA-based optimisation: Campaigns optimised toward verified first-time deposits from day one.

Kampanya, 7.67 kat reklam harcaması getirisi (ROAS) etkileyici sonuçlar elde etti:

• 1.300'den fazla yeni ödeme yapan oyuncuyu çekti
• 140$ ortalama ilk kez yatırma tutarı (FTD)
• %1.34% tıklama oranı (TO)
• Toplam 80 milyon görüntüleme

• Yüksek Değerli Casino Oyuncularının hedeflenmesi stratejisi, olağanüstü para yatırma dönüşümü oranıyla premium kullanıcı kazanımı sağladı.
• Sports Bettors kitle hizalaması, Stake.com'un online casino ve spor kitabı platform teklifleri ve yeteneklerini mükemmel bir şekilde ortaya koydu.
• Mobil Oyun ilgisini hedefleyen ilgi alanı, uygulama tabanlı oyun ve sorunsuz kripto işlem deneyimleriyle kullanıcılara rahat bir şekilde ulaştı.

Stratejik kitle hedefleme, sürdürülebilir 7.67x metrikleriyle 1.300 yüksek kaliteli oyuncu kazanımı sağladı. Kumarhane oyuncularının ve spor bahisçilerinin hassas segmentasyonunu, kampanya boyunca verimliliğini üst düzeye çıkardı. Kampanya, davranışsal ve ilgi odaklı hedefleme stratejileri, kriptooyun kitlesine katılmak için etkili bir katılım sağlar.

Budget consolidated across the strongest-performing markets while maintaining presence across all thirteen countries to preserve global reach. Retargeting campaigns scaled against the non-depositing pool accumulated across Phases 1 and 2 using all three creative angles in parallel. The campaign closed with 1,128 verified first-time depositors at $250 CPA, $702,927 in FTD volume, and 2.5x ROAS across the thirteen-market portfolio.