Total Deposit Volume: $120,283| ROAS: 4.9x| Average CPA| $21.08

FXTM is a global forex and CFD trading platform. They wanted to acquire high-intent traders actively researching forex strategies and tools. FXTM used Blockchain-Ads to reach and convert users based on real-time behavioral signals across top financial sites.

Campaign Overview

FXTM launched a content-driven acquisition campaign with Blockchain-Ads, aiming to capture users researching forex signals, trading platforms, and currency analysis. With an ad spend of approximately $24,480 over a 3 week period, the campaign targeted both English and Spanish-speaking traders to drive new registrations and first-time deposits.

Strategy

• Topical Behavior Targeting: Reached users consuming content on “forex signals,” “EUR/USD analysis,” and “trading platforms compared.”
• Repeat Engagement Filters: Prioritized users who visited 2+ forex-related pages or interacted with comparison tools.
• Language-Specific Campaigns: Deployed creatives in Spanish and English, highlighting “Ultra-Low Spreads” and “Trade Without Commissions.”
• Retargeting Funnel: Re-engaged bounced registrants with urgent, incentive-driven ads, achieving a 36% conversion rate from retargeting.
• Creative Optimization: Focused on mobile trading, rapid KYC, and FXTM’s trusted reputation.
• Web3 Targeting: Leveraged Blockchain-Ads’ audience segments for Finance Users, DeFi Trading, and Web3 Natives to reach crypto-savvy traders.
• Wallet & Chain Targeting: Included users with active Metamask and Coinbase wallets, and those active on Ethereum and Binance Smart Chain, to align with crypto-enabled trading interests.

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