Alpari与FXTM
CASE STUDY
总转化量:2,443 | 平均CPA:$20.58 | 总存款量:$254,603 | 整体ROAS:5倍
$254,603
存款量
$20.58
平均CPA
5x
整体ROAS
2,443
总转化量
Company
Alpari与FXTM
Campaign Type
潜客获取
Industry
加密货币
Case Timeline
30天
Strategy
结合Web3精准定向与多语言广告,实现5倍ROAS,获得2,443次转化。
Alpari和FXTM是业内领先的金融机构,提供传统和加密货币交易服务。他们需要在英语、阿拉伯语和西班牙语市场拓展其新加密货币产品的用户基础。借助Blockchain-Ads的Web3定向能力,他们成功开展了战略活动,显著增加了用户注册量,并实现了令人惊叹的ROI。
活动概览
此次活动的主要目标是推动Alpari和FXTM交易平台的新用户注册,同时在英语、阿拉伯语和西班牙语市场扩大覆盖范围。
策略
Alpari和FXTM将Web3的精准度与Web2的规模相结合,吸引全球加密货币交易者:
- Web3受众定向: 专注于DeFi交易者、BTC/ETH持有者和稳定币用户,这些用户已在加密市场中表现活跃。
- 组合余额定向: 面向持有$10k-$100k资金的用户,以吸引高价值加密投资者。
- 多语言市场渗透: 将Web3定向与美国、阿联酋、墨西哥和另外9个地区的地理过滤器相结合,与特定语言活动保持一致。
- 创意优化: 通过A/B测试广告,突出平台安全性和多语言支持,为阿拉伯语、西班牙语和英语交易者优化信息传递。
- 重定向营销: 重新吸引与广告互动但未转化的用户,占总注册量的35%。
Results
活动取得了令人印象深刻的成果,在保持平均CPA为$20.58和实现5倍ROAS的同时,显著提升了注册量:
- 总转化量: 2,443
- 总存款量: $254,603
- 总展示量: 1,545万
- 总点击量: 63,200
Why It Worked
- 精准度:Web3过滤器确保精准贰准加密原生交易者,而Web2地理定向捕捉了地区性需求。
- 价值导向:组合余额定向优先面向拥有交易/存款资金的用户。
- 适应性:多语言创意和重定向营销在不同市场中最大化了转化效果。
Conclusion
Alpari和FXTM与Blockchain-Ads合作的活动成功利用了高度精准的Web3受众,在英语、阿拉伯语和西班牙语投资者中推动了显著的用户增长。通过利用链上数据和行为模式,这些活动取得了优异成果,为快速发展的金融环境中的未来营销举措树立了坚实的标杆。
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