Alpari and FXTM Case Study
Alpari and FXTM are leading financial institutions offering both traditional and cryptocurrency trading services. They needed to expand their user base for new cryptocurrency products across English, Arabic, and Spanish-speaking markets. Leveraging Blockchain-Ads' web3 targeting capabilities, they ran successful campaigns that significantly increased sign-ups and registrations with impressive ROI.
Campaign Overview
The primary objectives of the campaigns were to drive new user sign-ups and registrations for Alpari and FXTM's trading platforms while expanding their reach across English, Arabic, and Spanish-speaking markets.
Strategy
Alpari and FXTM combined Web3 precision with Web2 scale to attract global crypto traders:
- Web3 Audience Targeting: Focused on DeFi traders, BTC/ETH holders, and stablecoin users to reach audiences already active in crypto markets.
- Portfolio Balance: Targeted users holding $10k-$100k to attract high-value crypto investors.
- Multilingual Market Penetration: Combined Web3 targeting with geographic filters for US, UAE, Mexico, and 9 other regions to align with language-specific campaigns.
- Creative Optimization: A/B tested ads emphasizing platform security and multilingual support, refining messaging for Arabic, Spanish, and English-speaking traders.
- Retargeting: Re-engaged users who interacted with ads but didn't convert, accounting for 35% of total sign-ups.
Results
The campaigns delivered these impressive results, significantly boosting sign-ups and registrations while maintaining an average CPA of $20.58 and achieving 5x ROAS:
- Total Conversions: 2,443
- Total Deposit Volume: $254,603
- Total Impressions: 15.45 million
- Total Clicks: 63,200
Why It Worked
- Precision: Web3 filters ensured reach to crypto-native traders while Web2 geographic targeting captured regional demand.
- Value Focus: Portfolio balance targeting prioritized users with capital for trading/deposits.
- Adaptability: Multilingual creatives and retargeting maximized conversions across diverse markets.
Conclusion
Alpari and FXTM's campaigns with Blockchain-Ads successfully leveraged highly targeted web3 audiences, driving significant user growth among English, Arabic, and Spanish-speaking investors. By utilizing on-chain data and behavioral patterns, these campaigns achieved outstanding results, establishing a strong precedent for future marketing initiatives in the rapidly evolving financial landscape.
Success Stories
What success looks like
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