Alpari and FXTM

Alpari and FXTM Case Study

2,443

Total Conversions

$254,603

Deposit Volume

$20.58

Cost Per Acquisition

Return on Ad Spend

Company

Alpari and FXTM

Industry

Cryptocurrency

Duration

30 Days

Budget

$60,000

Objective

Precision targeting of trading-active cryptocurrency holders delivered outstanding conversion rates and deposit volume growth.

Alpari and FXTM are leading financial institutions offering both traditional and cryptocurrency trading services. They needed to expand their user base for new cryptocurrency products across English, Arabic, and Spanish-speaking markets. Leveraging Blockchain-Ads' advanced targeting capabilities, they ran successful campaigns that significantly increased sign-ups and registrations with impressive ROI.

Campaign Overview and Strategy

The primary objectives were to drive new user sign-ups and registrations for Alpari and FXTM's trading platforms while expanding reach across English, Arabic, and Spanish-speaking markets.

Audience Targeting: Focused on Perpetual Traders and Investment Platforms Users who were Token Hodlers of BTC and ETH, combined with interest-based targeting of Forex & Trading enthusiasts to capture audiences already active in cryptocurrency and traditional trading markets.
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Multilingual Market Penetration: Combined behavioral targeting with geographic filters for US, UAE, Mexico, and 9 other regions to align with language-specific campaigns.
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Creative Optimization: A/B tested ads emphasizing platform security and multilingual support, refining messaging for Arabic, Spanish, and English-speaking traders.
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Retargeting: Re-engaged users who interacted with ads but didn't convert, accounting for 35% of total sign-ups.

Results

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Total Conversions: 2,443
Total Deposit Volume: $254,603
Total Impressions: 15.45 million
Total Clicks: 63,200

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Inactive-State

Active State

Execution

Strategic Precision: Behavioral targeting of perpetual traders and BTC/ETH hodlers ensured reach to active trading audiences.
Market Alignment: Investment platform users targeting combined with Forex trading interests maximized conversion potential effectively.
Geographic Focus: Multilingual creative optimization and strategic retargeting maximized conversions across diverse international trading markets.

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Insights & Learnings

Alpari and FXTM's campaigns successfully leveraged precision behavioral targeting of trading-active cryptocurrency holders across diverse international markets. Advanced audience segmentation focusing on perpetual traders and established cryptocurrency investors delivered outstanding results and exceptional ROI. These campaigns established a strong foundation for continued growth in the evolving financial services landscape.