OANDA

OANDA Case Study

1,932

Total Conversions

$805,520

Total Deposits

$91.85

Cost Per Acquisition

Return on Ad Spend

Company

OANDA

Industry

Forex Trading

Duration

30 days

Budget

$64,073.20

Objective

Targeted experienced traders and crypto enthusiasts with localized trading campaigns, driving deposit conversions through regulatory compliance messaging and multilingual market positioning.

OANDA Trade is a global trading platform offering forex and crypto assets. The company sought to rapidly scale crypto sign-ups and deposits for their new crypto division. OANDA used Blockchain-Ads to target highly intentioned users with capital and trading history.

Campaign Overview

The campaign aimed to drive new crypto user sign-ups and deposit volume for OANDA's crypto division. Over a 30-day timeframe, the campaign focused on performance and precision while maintaining a strong return on ad spend (ROAS). With a total ad spend of $64,073.20, the primary objectives were to maximize conversions and deposit volume.

Strategy

Audience Targeting: Targeted perpetual traders, token swappers, and retail investors interested in personal finance, investment, forex, and trading.
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Retargeting Strategy: Sequential messaging guided prospects from initial trading platform awareness through regulatory trust-building to final deposit conversion completion.
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Ad Creative Strategy: Emphasized regulatory compliance, advanced trading tools, and multi-asset platform capabilities to differentiate from unregulated competitors.
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Campaign Optimization: Implemented A/B testing across regional markets to maximize conversion rates while emphasizing platform security and trading features.

Results

Total Conversions: 1,932 verified crypto trading account deposits
Total Deposits: $805,520 in new trader capital across platform
Total Reach: 18.5 million qualified trading audience impressions
Click-Through Rate: 3.9% across crypto trading campaigns

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Inactive-State

Active State

Execution

Finance Audience Targeting: Reaching Perpetual Traders and Token Swappers ensured campaigns reached active traders familiar with crypto platforms, resulting in exceptional deposit conversion rates.
Traditional Finance Crossover: Investment/Trading and Personal Finance segments captured traditional traders seeking regulated crypto access, expanding addressable audience significantly.
Regulatory Trust Messaging: Emphasizing compliance, security features, and advanced trading tools built credibility with risk-conscious traders requiring institutional-grade platforms.

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Insights & Learnings

OANDA's crypto deposit campaign demonstrates effective finance platform targeting through precision Blockchain-Ads audience segmentation and regulatory compliance messaging. Strategic targeting using finance-specific segments enabled exceptional deposit growth while maintaining platform quality standards. This approach proves regulated trading platforms achieve sustainable crypto expansion through comprehensive targeting strategies that emphasize security and compliance.