OANDA Case Study
Behavioral targeting, multilingual campaigns, and high-frequency retargeting drove exceptional crypto deposit growth.
OANDA Trade is a global trading platform offering forex and crypto assets. The company sought to rapidly scale crypto sign-ups and deposits for their new crypto division. OANDA used Blockchain-Ads to target highly intentioned users with capital and trading history.
Campaign Overview
The campaign aimed to drive new crypto user sign-ups and deposit volume for OANDA's crypto division. Over a 30-day timeframe, the campaign focused on performance and precision while maintaining a strong return on ad spend (ROAS). With a total ad spend of $64,073.20, the primary objectives were to maximize conversions and deposit volume.
Strategy
- Smart Contract Interaction Segments: Targeted users who interacted with centralized exchange smart contracts and Layer 2 DeFi bridges, identifying active cross-platform traders.
- Behavioral Scoring: Prioritized users making frequent stablecoin transactions over the past 30 days, rather than filtering by wallet balance alone.
- Multi-language Funnels: Ads were localized for English (US/UK/Canada), Arabic (UAE/KSA), and French (France/North Africa), addressing market-specific pain points.
- Pre-qualification Ads: Some creatives highlighted OANDA's regulatory compliance and advanced trading tools to deter low-intent users.
- High-frequency Retargeting: Dynamic creatives were frequently refreshed to reflect asset volatility and offer urgency, optimizing bounce re-engagement.
Results
- Total Conversions: 1,932
- Total Deposit Volume: $805,520
- Total Impressions: 18,500,000
- Total Clicks: 71,400
Why It Worked
- Signal-based Targeting: Leveraging smart contract interaction and behavioral signals outperformed static wallet balance targeting, ensuring only highly motivated users saw ads.
- Localized Funnels: Approaching traders in their native language and regulatory context improved credibility and trust, increasing conversion rates.
- High-frequency Ad Cycles: Rapid ad refresh cycles matched the pace of crypto market sentiment, boosting click-through rates and time on page.
Conclusion
OANDA Trade's campaign exceeded expectations, generating nearly 3,000 high-value crypto sign-ups, an average CPA of $91.85, and 6x ROAS in just 30 days. Advanced behavioral targeting and multilingual creative execution made Blockchain-Ads the ideal platform for scaling global crypto user acquisition, delivering both volume and quality at scale.
Success Stories
What success looks like
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