Total Deposit Volume: $305,520| ROAS: 6x| Average CPA: $21.85
Behavioral targeting, multilingual, high-frequency retargeting success
OANDA Trade is a global trading platform offering forex and crypto assets. They wanted to rapidly scale crypto registrations and deposits for their new crypto division. OANDA used Blockchain-Ads to reach high-intent users with capital and trading history.
Campaign Overview
The campaign aimed to drive new crypto user registrations and deposit volume for OANDA’s crypto division. With a 30-day timeframe, the campaign focused on performance and precision, while maintaining a strong return on ad spend (ROAS). Using a total ad spend $64,073.20, with the primary goals to maximize conversions and deposit volume.
Strategy
- Smart Contract Interaction Segments: Targeted users who interacted with centralized exchange smart contracts and Layer 2 DeFi bridges, identifying active cross-platform traders.
- Behavioral Scoring: Prioritized users making frequent stablecoin transactions in the last 30 days, rather than filtering only by wallet balance.
- Multilingual Funnel: Ads were localized for English (US/UK/Canada), Arabic (UAE/KSA), and French (France/North Africa), addressing market-specific pain points.
- Pre-Qualification Ads: Some creatives highlighted OANDA’s regulatory compliance and advanced trading tools to repel low-intent users.
- High-Frequency Retargeting: Dynamic creatives were refreshed frequently to reflect asset volatility and offer urgency, optimizing bounce re-engagement.
Results
- Total Conversions: 1,932
- Total Deposit Volume: $805,520
- Total Impressions: 18,500,000
- Total Clicks: 71,400
Why It Worked
- Signal-Based Targeting: Leveraging smart contract interaction and behavioral signals outperformed static wallet balance targeting, ensuring only high-intent users saw the ads.
- Localized Funnels: Addressing traders in their native language and regulatory context improved credibility and trust, increasing conversion rates.
- High-Frequency Ad Cycles: Fast ad refresh cycles matched the pace of crypto market sentiment, boosting click-through rates and time-on-page.
Conclusion
OANDA Trade’s campaign surpassed expectations, generating nearly 3,000 high-value crypto signups, an average CPA of $91.85, and a 6x ROAS in just 30 days. Advanced behavioral targeting and multilingual creative execution made Blockchain-Ads the ideal platform for scaling global crypto user acquisition, delivering both volume and quality at scale.
Success Stories
What success looks like
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