OANDA 사례 연구

OANDA aimed to convert high-intent, regulated platform traders into verified crypto depositors within 60 days, distinguishing itself from unregulated competitors on trust and compliance. Three obstacles defined what that required:

Key Obstacles

• Audience precision: Crypto deposit acquisition requires users with both trading familiarity and capital readiness. Broad finance audiences include users who research platforms without depositing.
• Trust differentiation: OANDA competes against unregulated crypto platforms that offer higher leverage and fewer compliance requirements. Communicating regulatory credibility required reaching audiences already predisposed to valuing institutional-grade security.
• CPA efficiency at scale: Opening CPA in a new channel required structured learning phases to identify the strongest-converting audience and creative combinations before scaling spend.

OANDA needed a platform that could reach perpetual traders and token swappers through verified behavioural signals. Standard display networks delivered impressions to broad finance audiences without the on-chain context to distinguish active traders from passive researchers. Blockchain-Ads enabled OANDA to deliver compliance-led messaging in environments where institutional credibility was already valued, through three capabilities:

• Behavioural trading segments: Campaigns reached Blockchain-Ads' prebuilt audience segments of Perpetual Traders and Token Swappers identified through verified on-chain trading activity.
• Traditional finance crossover targeting: Investment, trading, and personal finance segments captured traditional traders seeking regulated crypto access, extending reach beyond pure crypto-native audiences.
• Compliance-compatible inventory: The crypto-native publisher environment allowed OANDA to lead with regulatory compliance and advanced trading tool messaging without the policy constraints present on mainstream networks.

• 총 전환수: 검증된 1,932개의 암호화폐 트레이딩 계정 예금
• 총 예금액: 플랫폼에서 $805,520의 새로운 트레이더 자본
• 총 도달 범위: 1,850만 회의 적격 트레이딩 오디언스 노출
• 클릭률: 암호화폐 트레이딩 캠페인에서 3.9%

• 금융 오디언스 타겟팅: 무기한 트레이더와 토큰 스와퍼에 도달함으로써 암호화폐 플랫폼에 익숙한 활동적인 트레이더들에게 캠페인이 도달하여 훌륭한 예금 전환율을 달성했습니다.
• 전통 금융 교차: 투자/트레이딩 및 개인 금융 세그먼트는 규제된 암호화폐 액세스를 찾는 전통적 트레이더를 포착하여 주소 가능한 오디언스를 크게 확장했습니다.
• 규제 신뢰 메시지: 준수, 보안 기능 및 고급 트레이딩 도구를 강조하여 기관급 플랫폼을 필요로 하는 리스크 의식적인 트레이더들에게 신뢰를 구축했습니다.

OANDA의 암호화폐 예금 캠페인은 정밀한 Blockchain-Ads 오디언스 세그먼테이션과 규제 준수 메시지를 통한 효과적인 금융 플랫폼 타겟팅을 보여줍니다. 금융 특화 세그먼트를 사용한 전략적 타겟팅은 플랫폼 품질 표준을 유지하면서 후에없는 예금 성장을 가능하게 했습니다. 이 접근 방식은 규제된 트레이딩 플랫폼이 보안과 준수를 강조하는 포괄적인 타겟팅 전략을 통해 지속 가능한 암호화폐 확장을 달성함을 입증합니다.

The final phase concentrated spend behind Perpetual Traders and the compliance and advanced tools creative angles. Retargeting was running in parallel against the accumulated warm audience pool. Conversion volume accelerated significantly in Month 2, with 1,546 of the campaign's 1,932 total conversions delivered in this phase alone. CPA compressed from $330 to $155, a further 53% reduction, closing the 60-day campaign with 1,932 verified crypto deposits. $805,520 in total deposit volume, and a 61% total CPA reduction from the Phase 1 starting point.