OANDA
CASE STUDY
总存款量：305,520美元| 支出回报率：6倍| 平均每次转化费用：21.85美元
305,520 美元
总存款量
91.85 美元
平均每次转化费用
0.39%
点击率
6x
咆哮
Company
OANDA
Campaign Type
用户获取/ FTD
Industry
外汇
Case Timeline
30 天
Strategy
行为定位、多语言、高频率重定向成功
OANDA Trade是一个提供外汇和加密资产的全球交易平台。他们希望快速扩大其新加密部门的加密注册和存款规模。OANDA使用区块链广告吸引了具有资本和交易历史的高意向用户。
活动概述
该活动旨在推动OANDA加密部门新的加密用户注册和存款量。该活动为期30天，侧重于效果和精度，同时保持强劲的广告支出回报率（ROAS）。使用总广告支出64,073.20美元，主要目标是最大限度地提高转化率和存款量。
战略
- 智能合约互动部分： 目标用户与中心化交易所智能合约和第 2 层 DeFi 桥接进行互动，识别活跃的跨平台交易者。
- 行为评分： 优先考虑在过去30天内频繁进行稳定币交易的用户，而不是仅按钱包余额进行筛选。
- 多语言漏斗： 广告已本地化为英语（美国/英国/加拿大）、阿拉伯语（阿联酋/沙特阿拉伯）和法语（法国/北非），解决了特定市场的痛点。
- 资格预审广告： 一些创意人士强调了OANDA的监管合规性和先进的交易工具，以击退低意图用户。
- 高频重定向： 动态素材经常更新，以反映资产波动性并提供紧迫性，从而优化反弹再参与度。
Results
- 总转化次数： 1,932
- 总存款量： 805,520 美元
- 总曝光量： 18,500,000
- 总点击量： 71,400
Why It Worked
- 基于信号的定位： 利用智能合约互动和行为信号的表现优于静态钱包余额定位，从而确保只有高意向用户才能看到广告。
- 本地化漏斗： 以他们的母语和监管背景对待交易者可以提高信誉和信任，提高转化率。
- 高频广告周期： 快速的广告刷新周期与加密市场情绪的步伐相匹配，提高了点击率和页面停留时间。
Conclusion
OANDA Trade的活动超出了预期，在短短30天内产生了近3,000名高价值的加密货币注册，平均每次点击费用为91.85美元，广告支出回报率提高了6倍。先进的行为定位和多语言创意执行使Blockchain-Ads成为扩大全球加密用户获取的理想平台，大规模提供数量和质量。
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