Total Conversion Value:$381,150| ROAS: 5.7x| Average CPA| $23.50
Used behavioral and web3 targeting to drive high-value B2B crypto tax conversions.
PWC is a global professional services firm. They wanted to reach B2B founders, investors, and retail traders seeking crypto tax solutions during tax season. PWC used Blockchain-Ads to precisely target and engage tax-sensitive web3 audiences across multiple regions.
Campaign Overview
The campaign aimed to generate high-value conversions from users actively researching crypto tax, legal, and accounting topics. With a total ad spend of $59,713.50 over a 6-week period, the campaign focused on the US, EU, and Asia, leveraging behavioral and interest-based targeting to maximize relevance and ROI.
Strategy
- Topic Cluster Targeting: Targeted users reading about staking taxation, offshore entities, KYC regulations, and DAOs.
- Behavioral Triggers: Prioritized users who downloaded whitepapers, visited pricing pages, or interacted with “Ask an Expert” content.
- Professional Segments: Matched signals from LinkedIn traffic sources and B2B content consumption with interest in Web3 taxation.
- Web3 Audience Targeting: Focused on DeFi, Web3 Natives, Finance Users, and Crypto News readers.
- Retargeting: Sequenced creatives to nurture warm leads through the funnel (e.g., initial explainer, followed by a free tax checklist).
- Creative Messaging: Emphasized audit preparedness, regulatory clarity, and global tax compliance to build authority and trust.
Results
- Total Conversions: 2,541
- Total Conversion Value: $381,150
- Impressions: 19.6 million
- Clicks: 75,400
Why It Worked
- Pinpoint Behavioral Targeting: Reached users at the exact moment of tax-related research, maximizing relevance and intent.
- Sequential Retargeting: Nurtured leads through personalized creative journeys, boosting conversion rates.
- Web3-Specific Segmentation: Leveraged Blockchain-Ads’ unique ability to combine on-chain and off-chain behavioral data for unmatched audience precision.
Conclusion
PWC’s campaign demonstrates how Blockchain-Ads empowers brands to reach high-value, tax-sensitive audiences with precision. By leveraging behavioral signals and sequential messaging, PWC achieved a strong ROAS and CPA, proving the effectiveness of interest graph marketing for B2B finance in the web3 era.
Success Stories
What success looks like
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