PWC Case Study

Campaign Overview

PWC is a global professional services firm that wanted to reach B2B founders, investors, and retail traders seeking crypto tax solutions during tax season. PWC used Blockchain-Ads to precisely target and engage tax-sensitive blockchain audiences across multiple regions.

Strategy

The campaign aimed to generate high-value conversions from users actively researching crypto tax, legal, and accounting topics. With a total ad spend of $59,713.50 over a 6-week period, the campaign focused on the US, EU, and Asia, leveraging behavioral and interest-based targeting to maximize relevance and ROI.

• Audience Targeting: Strategically targeted Retail Investors and DeFi Protocol Users with established interest in Personal Finance, while prioritizing High Net Worth Individuals who represent the premium audience segment most aligned with PWC's professional services offering.
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• Sequential Retargeting: Nurtured leads through personalized creative journeys, moving from initial tax awareness content to specific solution demonstrations, maximizing conversion rates through strategic funnel progression.
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• Professional Authority Positioning: Emphasized audit preparedness, regulatory clarity, and global tax compliance messaging to establish PWC as the trusted authority for complex crypto tax situations.