Display advertising platform

Reach the exact audience for your offer with banners across the web, mobile, and apps. Built on your behavior, interest, and on-chain data, and optimized on every impression.

4.7 on G2Rated for precise audience targeting

How display advertising works on Blockchain-Ads

Programmatic display advertising runs across websites and apps, reaching your exact audience on the pages they already visit. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those people in real time, then moves budget toward the ones most likely to convert.

Build your audience

Pick the people you want, by interest, on-site behavior, and on-chain activity.

Serve every surface

Automated buying places your banners across websites and apps in real time, through the NEXUS Ad Exchange.

Optimize and scale

Results feed back, and budget moves toward the placements and creatives that convert.

3 benefits of display advertising

Programmatic display buys more impressions for less than any other format, which makes it the channel for reaching people repeatedly and finding out who converts.

Reach more people for less

Display CPMs average $3.12, against roughly $24.50 for CTV inventory.

70% more likely to convert

Retargeted visitors convert 70% more often than first-time visitors.

10x the click-through of cold traffic

Retargeting with display ads averages 0.7% CTR against 0.07% for cold display.

Who runs display ads on Blockchain-Ads

Built for advertisers in regulated industries who need precise audience targeting, measurement into their own stack, and optimization toward the conversions that matter.

Display ad formats we support

Choose the creative that fits the campaign. Every format below runs across the Blockchain-Ads DSP, in the sizes and placements your audience actually see.

A publisher page running the same creative in 728x90, 300x250 and 320x100 slots, beside outlines of other standard IAB sizesA banner expanding from a 300x250 into a larger panel, and the same build reflowed across four other sizesA video player running inside a standard 300x250 display slot, with the same video in four other display sizes

Smart display banners

Static and animated banners in every standard IAB size. On this network 320x100, 728x90, and 300x250 perform best, so most campaigns lead with those three.

Rich media (HTML5)

Creative that moves, expands on interaction, or adapts responsively across placements. One HTML5 build covers more sizes and holds attention longer than a flat banner.

In-banner video

Serve video inside a standard display slot, so you buy video creative against display inventory.

What you get from a display ad campaign on Blockchain-Ads

Fresh creative with Flux

Flux rotates your banner creative on a roughly 15-day cadence, so the audience always meets a current message and performance holds as the campaign scales.

Campaign creative refreshed automatically by Flux

Target the markets you serve

Run display in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.

A world map with pins marking the markets a campaign is targeting

Follow people across devices

Reach the same person on mobile, desktop, and in-app as they move through the day, with one audience and one set of conversion goals.

Audience One
High interest in your brand

Re-engage people who showed interest

Bring back visitors who already know your brand, with fresh banners and budget on the placements converting best.

A visitor leaves a site, meets the same ad again on other placements, and comes back

How display ads fit every goal

Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what display does at each one.

Awareness

Reach people new to your brand

Awareness campaigns put your banners in front of people who have never heard of you and already show interest in your category. Display reaches them across the sites and apps they use every day, chosen by the interest and behavior that fit your offer.

Campaigns at this stage regularly clear tens of millions of impressions in their target markets, with click-through rates of 1.09% to 1.74% on well-matched audiences.

Key KPIs:
Reach, Viewability, CTR, Brand lift
Engagement

Bring people back

Engagement campaigns bring back people who already know your brand and are close to acting. Display re-engages visitors who came to your site or clicked a banner, with fresh creative on the placements converting best, and moves them toward a sign-up.

Retargeted audiences respond at higher rates because they already know your offer, which shows up in stronger click-through and a lower cost per action.

Key KPIs:
Sign-ups, App installs, Qualified leads
Examples:
Conversions

Turn interest into customers

Conversion campaigns put budget on the people most likely to complete the action you care about. Display delivery optimizes toward conversions and shifts spend into the banners, audiences, and placements producing them.

Advertisers routinely bring cost per acquisition down by around 35 percent once the platform has enough data to optimize.

Key KPIs:
Conversions, Cost per acquisition, ROAS

Why brands choose Blockchain-Ads

Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Brands that scaled on Blockchain-Ads

See how advertisers reached their audience and hit their numbers with display campaigns.

Brand name
Binance案例研究
4,100
总转化数

Binance通过针对加密货币爱好者和高价值交易者实现了显著的用户获取成果。

用户获取

View Case Study
Binance
Coinbase案例研究
31,896
总转化数

Coinbase实现了810万美元的交易量和3,896名交易者,目标锁定东南亚高价值加密货币用户。

交易用户获取

View Case Study
Coinbase
总计8000万次展示 | 1.34% CTR | $140 FTD | 7.67倍广告支出回报率
1.34%
点击率(CTR)

超过1,300名新玩家的平均$140 FTD

用户获取活动

View Case Study
Stake.com
OKX案例研究
3,095
总转化数

OKX通过精准行为定向吸引了3,095名活跃交易者,产生$1.16M交易量。

高价值交易者获取

View Case Study
OKX
BC.Game如何借助Blockchain-Ads将获客成本降低54%并择得18,000名新玩家
100M+
新玩家

BC.Game如何借助Blockchain-Ads将获客成本降低54%并获取18,000名新玩家

用户获取

View Case Study
BC.Game
1xBet案例研究
20,043
获得的新用户

1xBet通过区域体育博彩定向,以$48的获客成本在非洲市场获得了20,000名活跃玩家,收益率达9.1倍。

用户获取

View Case Study
1xBet
FXTM案例研究
1,161
总存款

FXTM通过3周的行为定向生成了12万美元存款量,ROAS为4.9倍。

存款获取

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

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Reach the same audience beyond display advertising

Build the audience once, then reach it on native, video, CTV, push, and more. One audience, one dashboard, one set of conversion goals.

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