Metamorphoses Case Study
Targeted high-value individuals and crypto portfolio holders to drive strategic minting conversions.
Campaign Overview
Concept2048, a premium fashion brand, launched Metamorphoses, an exclusive art NFT collection on the TON blockchain with a 0.2 ETH floor price. The brand wanted to build a strong Web3 community and brand awareness to help them sell their NFTs. By leveraging Blockchain-Ads to run targeted campaigns to qualified crypto investors, Concept2048 successfully achieved sold-out status for their first, second, and third NFT collections while establishing a strong Web3 presence.
Strategy
- Audience Targeting: Targeted High Net Worth Individuals and Token Hodlers: ETH interested in Personal Finance and Investing to reach qualified collectors with sufficient purchasing power for premium art pieces.
- Value-Based Segmentation: Focused campaigns on users with demonstrated crypto portfolio values exceeding the 0.2 ETH floor price requirement.
- Cross-Platform Optimization: Utilized strategic retargeting from Telegram whitelist building to NFT mint page conversion.
- Performance Analytics: Continuously optimized campaigns based on real-time user behavior and conversion data.
Results
The Blockchain-Ads campaign delivered exceptional results for Concept2048:
- Achieved SOLD OUT status for their first, second, and third NFT collections
- Successfully filled their Telegram whitelist with qualified TON wallet holders
- Established a strong Web3 community and brand presence
Execution
- Strategic Wealth Targeting: High Net Worth targeting aligned with premium collection pricing and audience capacity.
- Behavioral Portfolio Matching: ETH holders showed proven crypto investment behavior and collection purchasing power.
- Cross-Platform Funnel Optimization: Telegram retargeting created seamless conversion paths from awareness to purchase completion.
Insights & Learnings
Strategic targeting of qualified crypto investors delivered exceptional NFT collection performance results. Behavioral audience segmentation and cross-platform retargeting created sustainable sellout success patterns. This demonstrates precision targeting effectiveness for premium digital art collection launches.
Success Stories
What success looks like
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Transaction Volume
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Active Traders
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Users
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Users
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8,000
Active Users
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