NEAR NFT Marketplace Case Study
Strategically targeted high-value collectors and multi-chain users, achieving $5M in sales growth.
Campaign Overview
Paras is an NFT marketplace on the NEAR blockchain specializing in collectible cards. Looking to scale their NFT sales, Paras needed to target collectors with proven investment behavior and track on-chain transactions occurring outside their website. Using advanced targeting capabilities became essential for reaching serious collectors interested in high-value digital assets.
Strategy
- Audience Targeting: Strategically targeted Token Hodlers: NEAR and Multi-Chain Users interested in PC/Console Gaming to reach collectors invested in high-production digital experiences, while focusing on High Net Worth Individuals with proven purchasing power for premium collectibles.
- Portfolio-Based Approach: Focused campaign delivery toward users demonstrating significant blockchain portfolio activity and cross-platform engagement.
- Premium Collector Focus: Concentrated efforts on reaching established collectors with demonstrated interest in valuable digital assets and gaming narratives.
- On-Chain Performance Tracking: Measured campaign success through actual NFT transactions recorded on the NEAR blockchain for accurate attribution.
Results
- $5,000,000 in NFT sales: A remarkable jump from initial $40,000 monthly sales figures.
- 12,000+ new collectors: Proven interest in building robust NFT portfolios on NEAR.
- 300,000 unique website visitors: Evidence of expanded brand awareness and interest.
- 55.6x Return on Ad Spend: Exceptional ROI demonstrating campaign effectiveness and premium collector acquisition.
This surge in transaction volume aligned with NEAR's broader push to achieve 10 million wallets within 90 days, highlighting the growing importance of this blockchain.
Execution
- Precise collector targeting enabled reaching users with demonstrated high-value purchasing behaviors consistently.
- Multi-chain focus captured collectors actively engaged across multiple blockchain platforms and ecosystems.
- Gaming interest alignment connected with collectors who appreciate narrative-driven and premium digital experiences.
Insights & Learnings
Paras demonstrated how strategic audience targeting drives exponential NFT marketplace growth effectively. The campaign generated $5M in sales volume and acquired 12,000 new collectors successfully. Advanced targeting capabilities enabled reaching serious collectors interested in premium blockchain experiences.
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