Programmatic mobile advertising platform

Reach the exact audience for your offer across in-app and mobile web inventory, based on their interest, behavior, and on-chain activity.

4.7 on G2Rated for precise audience targeting
A campaign dashboard showing an audience being built and delivery running across publisher inventory

How programmatic mobile advertising works on Blockchain-Ads

Programmatic mobile advertising runs across in-app and mobile web, reaching your exact audience inside the apps and sites they use every day. Campaigns start by choosing who to reach, and the Blockchain-Ads DSP buys those people in real time, then moves budget toward the ones most likely to convert.

Build your audience

Target the people you want using interest, on-site behavior, and on-chain data. 4B+ signals a day keep audiences current.

Serve every surface

Automated buying places your ads across in-app and mobile web inventory in real time, through the NEXUS Ad Exchange.

Optimize and scale

Delivery optimizes toward your conversion goal, with reporting by audience, app, and creative.

3 benefits of mobile advertising

Programmatic mobile advertising reaches your audience across in-app and mobile web, on the device where they spend the most time and complete the most actions.

10% higher conversion rate in-app

In-app inventory lifts click-through 9% and conversion 10% over select formats

2 in 3 online conversions happen on mobile

Two thirds of online conversions complete on a phone. Interest and action on one screen.

8 in 10 customers are mobile-first

80% of online gamblers and 81% of US bank customers use mobile as their primary access.

Who runs mobile ads on Blockchain-Ads

Built for advertisers in regulated industries who need precise audience targeting, measurement into their own stack, and optimization toward the conversions that matter.

Where your mobile ads run

Your campaign runs across both mobile environments through the Blockchain-Ads DSP, with one audience and one set of conversion goals.

A phone running an app feed where an in-feed rectangle ad and an anchored banner fill in turn, beside the standard in-app slot shapesA phone browser showing an article where an in-content rectangle ad and a sticky bottom banner fill in turn, beside the standard IAB sizes

In-app placements

Your ads run in each app's own slots: banners and rectangles, full-screen interstitials, rewarded video, and playable units built for the mobile screen.

Mobile web placements

Your ads run on mobile sites across the open web, in standard IAB sizes and rich media, reaching people reading and browsing on their phone.

What you get from the Blockchain-Ads mobile DSP

Fresh creative with Flux

Flux rotates your mobile creative on a roughly 15-day cadence, so the audience meets a current message and performance holds as the campaign scales.

Campaign creative refreshed automatically by Flux

Run mobile in the markets you serve

Place your ads in the countries and regions your offer is eligible for, with delivery focused on the markets that convert.

A world map with pins marking the markets a campaign is targeting

Follow the same person across apps

Reach the same person across the apps and mobile sites they use through the day, and on desktop when they switch, with one audience and one set of conversion goals.

Audience One
High interest in your brand

Bring back people who tapped through

Return to people who tapped your ad or visited your site, with new creative and budget on the apps converting best.

A visitor leaves a site, meets the same ad again on other placements, and comes back

How mobile ads fit every goal

Awareness, engagement, and conversion each need their own setup, with their own structure, targeting, and optimization. Here is what mobile placements do at each one.

Awareness

Reach people new to your brand

Awareness campaigns put your brand in front of people who have never heard of you and already show interest in your category. Mobile placements reach them inside the apps and sites they use every day, chosen by the interest and behavior that fit your offer.

For Roobet, an awareness campaign put the brand in front of players more than 13 million times.

Key KPIs:
Reach, CTR, App installs, Brand lift
Engagement

Bring people back

Engagement campaigns bring back people who already know your brand and are close to acting. Mobile placements return to people who tapped through or visited your site, with fresh creative on the apps converting best, and move them toward a sign-up.

For BC.Game, an engagement campaign produced 1,220 sign-ups and downloads and brought cost per acquisition down by 25%.

Key KPIs:
Sign-ups, App installs, Qualified leads
Examples:
Conversions

Turn interest into customers

Conversion campaigns put budget on the people most likely to complete the action you care about. Delivery optimizes toward conversions and shifts spend into the creative, audiences, and apps producing them.

For Coinbase, a conversion campaign delivered 8,214 new traders across Southeast Asia and $6.97M in trading volume.

Key KPIs:
Conversions, Cost per acquisition, ROAS

Why brands choose Blockchain-Ads

Blockchain-Ads delivers targeted advertising with massive reach powered by end-to-end attribution and fully managed service.

Interest, behavior & attention

Show your brand to people based on their interests and behavior. Reach audiences that have already interacted, engaged, or converted.

We collect 4 billion signals a day, across people's interests and behavior, and turn them into precise audiences of real users.

Two users engaged with mobile content demonstrating interest-based and behavioral targeting across 420M+ user profiles on smartphones

Increase performance in real time

The platform provides full attribution and tracking, which enables algorithmic, conversion-based optimization.

You get full visibility into who visits, signs up, or purchases on your website or app, and can optimize campaigns in real time based on user actions and device behavior.

A woman using the Tracking dashboard application on a laptop to manage conversions and audiences

Scale faster with industry experts

Get assistance from a professional media buying team that actively manages campaigns within your specific niche.

They handle your campaigns end to end from attribution setup, campaign structure, media plans, audience selection, and ad creative production to ongoing optimization and scaling.

A buyer looking at the Blockchain-Ads dashboard

Brands that scaled on Blockchain-Ads

See how advertisers reached their audience and hit their numbers with mobile campaigns.

Brand name
Binance
4,100
Новых трейдеров привлечено

Как Binance привлекли 4,100 новых трейдеров по CPA $91 вместе с Blockchain-Ads

Display

View Case Study
Binance
Кейс Coinbase
31,896
Всего конверсий

Coinbase достигла торгового объёма $8,1 млн и привлекла 3896 трейдеров, ориентируясь на высокоценных крипто-пользователей в Юго-Восточной Азии.

Привлечение торговых пользователей

View Case Study
Coinbase
80 млн общих показов | 1,34% CTR | $140 FTD | 7,67x возврат инвестиций в рекламу
1,34%
Коэффициент кликабельности (CTR)

В среднем $140 первого депозита на каждого из более чем 1,300 новых игроков

Кампания по привлечению пользователей

View Case Study
Stake.com
Кейс OKX
3,095
Всего конверсий

OKX привлекла 3 095 активных трейдеров, сгенерировав объём торгов $1,16 млн благодаря точному поведенческому таргетингу.

Привлечение целевых трейдеров

View Case Study
OKX
BC.Game
100M+
Показов

How BC.Game охватили 100M+ показов рекламы в 245+ гео вместе с Blockchain-Ads

Display

View Case Study
BC.Game
Кейн 1xBet
20 000
О привлечении новых клиентов

1xBet привлекла 20 000 активных игроков на африканских рынках при привлечении 48 долларов с возвратом 9,1 раза через таргетин на региональные спортивные ставки.

Инктирование покупателей

View Case Study
1xBet
Кей-стади FXTM
120 283 долл. США
Общие депозиты

FXTM стабилизировала 120 тыс долларов. Сумма депотов с ROAS 4.9x через поведенный тариф за 3 недели.

Стимуляция депозитов

View Case Study
FXTM

What advertisers say about Blockchain-Ads

★★★★★Rated 4.7/5 from 71 verified G2 reviews

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Reach the same audience beyond mobile advertising

Build the audience once, then reach it on display, native, video, CTV, and more. One audience, one dashboard, one set of conversion goals.

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