pump.fun

pump.fun needed wallets that would create or trade a token within 7 days of acquisition at a CPA its high-velocity, low-margin economics could sustain. Awareness was not the problem. Three obstacles defined what that required:

• Audience-precision gap: Mainstream platforms cannot target a Solana-active wallet that has traded but not yet created a token. pump.fun's expansion audience required on-chain signal, not interest inference.
• Strict conversion definition: The active-wallet KPI required a verified on-chain action within 7 days of first contact. This compressed the consideration window and eliminated passive sign-ups from the conversion count.
• Volume at scale: The brand's hypergrowth rate required paid acquisition that could scale into thousands of wallets per month without CPA drift during high-velocity market windows.

Token-related advertising is blocked on every mainstream paid channel pump.fun's audience uses. The audience itself, Solana-active wallets and EVM traders exploring Solana, is defined by on-chain behaviour that no mainstream platform can read or target. pump.fun needed wallet-level signal, not demographic or interest proxies.

Blockchain-Ads provided the Solana-native targeting infrastructure the campaign required through four capabilities: 

• Solana-active wallet segments: Campaigns reached wallets with verified Solana transactions in the last 30 days, filtered for high-velocity and frequent-trader behaviour.
• EVM cross-chain-curious segments: Targeting identified EVM-active wallets that had bridged to Solana or interacted with a Solana DEX within 90 days.
• Memecoin-trader wallet segments: Cross-chain pattern-matched audiences captured wallets already active in memecoin trading on other networks.
• Wallet-based retargeting: Connected-but-not-active cohorts were re-engaged for wallets that had not created or traded within 5 days of first contact.

• 2,250 active wallets acquired across 5 months at a CPA of $107 per active wallet.
• 30-day continued-activity rate improved from 28% at campaign start to 49% at close, a 75% improvement.
• Impressions: 9.5M+ delivered across North America, Western Europe, Brazil, and SEA.
• Click-to-active-wallet rate reached 4.83% in Phase 3 at a CPC of $0.46.

The objective was to identify the wallet behavioural profiles most predictive of token-creation or active-trade behaviour within 7 days. 

Four wallet segments were tested:

• Solana-active high-velocity traders.
• Memecoin-trader wallets with cross-chain patterns.
• EVM-active wallets that had bridged to Solana within 90 days.
• NFT-collector wallets as a control group.

Two creative tracks ran in parallel:

• The platform-velocity track led with "Trade the Next 100x" and "Catch It First on App," targeting active traders focused on speed and early access.
• The community identity track ran "Pump Wrapped: Your Year in Memes," targeting existing Solana community members with a social-proof and identity angle.

EVM cross-chain-curious wallets converted to active wallet status at 2.6x the rate of pure Solana-native segments. Brazil over-indexed on memecoin-trader engagement and was separated into its own creative track.

Budget was reallocated to concentrate 65% on cross-chain-curious EVM segments and Brazilian memecoin-trader segments. The platform-velocity creative scaled as the primary global track. The community identity creative became the dedicated Brazil track alongside a creator-economy-led variant. Creative cycles moved to a 5-day rotation to maintain freshness against high-frequency trading audiences. A Solana-bridge-aware first-time experience was surfaced for arriving EVM users, reducing first-active-step drop-off. CTR climbed from 0.27% to 0.71% and click-to-active-wallet rate improved from 2.1% to 4.6% across the phase.

Daily spend was lifted 3.4x against the winning EVM cross-chain-curious and Brazilian memecoin-trader cohorts. Wallet-based retargeting activated for connected wallets that had not traded or created a token within 5 days. Behavioural retargeting ran separately for users who had bridged to Solana but had not yet traded. Token-launch-window bid surging activated around major Solana ecosystem launches and high-velocity market windows. Retargeted cohorts activated at 2.4x the rate of cold prospecting. CPA at steady state settled at $107 and the 30-day continued-activity rate reached 49% of the acquired cohort.