pump.fun

pump.fun needed wallets that would create or trade a token within 7 days, at a CPA its high-velocity, low-margin economics could sustain. Awareness was not the problem, but these obstacles were:

• Mainstream-platform exclusion: Token-related advertising is policy-restricted on Google, Meta, and TikTok, and memecoin-adjacent messaging carries additional friction.
• Audience-precision gap: Mainstream platforms cannot target a "Solana-active wallet that has traded but not yet created a token" to exactly pump.fun's expansion audience.
• Volume requirement: The brand's growth rate required paid acquisition that could scale into thousands of wallets per month without CPA drift.

Blockchain-Ads provided the Solana-native signal the brand's economics required:

• Wallet-level targeting: Solana-active wallet segments with transactions in the last 30 days, memecoin-trader wallets active in token-trading patterns, and EVM-active wallets demonstrating Solana-bridge or Solana-DEX behaviour.
• Solana-ecosystem inventory: placements on Solana-ecosystem media, on-chain analytics dashboards, and crypto editorial where the brand's target audience was already active.
• High-velocity bidding: the ability to scale into thousands of wallets per month without CPA drift during the brand's growth windows.
• Wallet retargeting: re-engaging connected-but-not-active cohorts who hadn't yet created or traded a token.

• $21 CPA per Active Wallet
• 4,200  Active Wallets acquired; 0.55% CTR
• 9.4M+ verified impressions; 4.83% click-to-active-wallet rate; $0.46 CPC at scale. 0.55% CTR
• 30-day Continued-Activity Rate: 28% → 49%

Active wallets acquired through Blockchain-Ads showed 49% 30-day continued-activity rates and meaningful follow-through into token-creation behavior. The campaign delivered the brand's first scalable paid acquisition channel.

‍Objective: Identify the wallet behavioral profiles most predictive of token-creation or active-trade behavior.

Actions:

• Four wallet behavioral segments tested: Solana-active wallets (high-velocity, frequent trader behavior), Memecoin-trader wallets (cross-chain pattern match), EVM-active cross-chain-curious wallets (bridged to Solana within 90 days), NFT-collector wallets (control)
• Six creative variants — split between platform-velocity-led and creator-economy-led
• Geo split: NA (40%), Western Europe (25%), Brazil (20%), SEA (15%)

Insights:

• Cross-chain-curious EVM-active wallets converted to Active Wallet at 2.6x the rate of pure Solana-native segments.
• Platform-velocity creative outperformed creator-economy on click-to-active-wallet rate by 33%.
• Brazil over-indexed dramatically on memecoin-trader engagement; given separate creative track and elevated bidding.

Objective: Concentrate budget on cross-chain-curious segments and tighten creative-by-geo pairing.

Actions:

• 65% of budget reallocated to cross-chain-curious EVM segments and Brazilian memecoin-trader segments.
• Creative cycle moved to 5 days. Two-track library: platform-velocity-led for global, creator-economy-led for Brazil.
• Funnel rebuilt: a Solana-bridge-aware first-time experience surfaced for arriving EVM users — reducing first-active-step drop-off by ~34%.

Performance Improvements:

• CTR climbed 0.27% → 0.71%.
• CPC compressed $0.78 → $0.41.
• Click-to-Active-Wallet rate improved 2.1% → 4.6%.

Objective: Scale to the brand's monthly growth target without CPA drift.

Actions:

• Daily spend lifted 3.4x against winning cohorts.
• Wallet-based retargeting for connected wallets that didn't activate within 5 days.
• Behavioral retargeting for users who bridged but didn't trade.
• Token-launch-window bid surging activated around major Solana ecosystem launches and high-velocity market windows.

Outcome:

• Steady-state CPA settled at $21.
• Retargeted cohorts activated at 2.4x the rate of cold prospecting.
• 30-day continued-activity rate hit 49% of acquired cohort.