Evo.io

Evo.io needed to move beyond awareness-level traffic and build a converting player acquisition pipeline that improved in efficiency as the campaign matured. But they faced the following challenges:

• Conversion pipeline depth: Early traffic volume did not translate to tracked conversions without a retargeting layer to re-engage high-intent visitors.
• Creative seasonality: Festive campaign angles had a natural expiry. Post-season creative needed to shift to platform features without losing audience momentum.
• Audience warming: Web3 gaming acquisition requires multiple touchpoints before a user commits to a first deposit or task completion.

Mainstream platforms restrict crypto gaming and casino-adjacent advertising across Evo.io's core markets in the Middle East and South Asia. Blockchain-Ads provided direct access to crypto-active audiences across both regions from a single platform. Four capabilities were central to making that work: 

• Web3 audience targeting: Campaigns reached wallets with verified on-chain activity, not modelled interest proxies.
• Retargeting capability: Blockchain-Ads supported sequential retargeting of users who engaged with Phase 1 and Phase 2 campaigns.
• Gaming and crypto publisher access: The network covered thousands of crypto and gaming-adjacent sites across all target geos.
• CPC efficiency: Campaigns delivered at a blended $0.55 CPC, enabling sustained volume across a five-month runway.

• Blended CPA across converting campaigns: $129.00.
• Total impressions: 11M+ delivered across all phases.
• Blended CTR: 1.32% across all campaigns.
• Blended CPC: $0.55.

The campaign launched with display activity across Middle Eastern and South Asian geos during the festive season. Seasonal creatives led with "Unlock Festive Rewards Every Day" and "12 Days of Spinmas," anchoring Evo.io's reward mechanic to a high-engagement period. This phase built audience pools and drove early traffic volume across 11M+ impressions. Conversion tracking was not yet active on these campaigns. The phase established the audience base that retargeting would later activate.

A dedicated user acquisition campaign launched in Month 3 with conversion tracking enabled. Creative shifted away from seasonal angles toward platform feature messaging. "Complete Tasks and Collect Rewards," "Enjoy 2500+ Games at Evo.io," and "150 Free Spins" replaced the festive creative. The campaign recorded a 4.58% CTR, the highest in the account, confirming strong audience-to-offer alignment for the platform feature angle. It delivered 31 conversions at a $220.65 CPA and a $0.22 CPC.

A retargeting campaign activated in Month 4 to convert users who had engaged across Phases 1 and 2. The retargeting creative led with platform breadth and reward messaging to re-engage warm audiences. The campaign delivered 152 conversions at a $110.30 CPA across 5M+ impressions. CPA dropped 50% compared to Phase 2. The blended CPA across both converting campaigns closed at $129.00.