Total Conversion Deposits: $194,800 | 1.68% CTR | $17.06 CPA | ROAS: 6.49x

GetReel33 is a blockchain-powered platform that tokenizes music rights using Content Performance Tokens (CPT/NFT 3.0), allowing investors to profit from streaming income tied to popular songs. To promote their token presale, they required precise Web3 targeting to reach crypto-savvy investors and high-value wallet holders actively engaging with DeFi and NFT ecosystems. GetReel33 leveraged Blockchain-Ads' platform to drive presale participation for its emerging entertainment-focused cryptocurrency project, achieving 1,898 token purchases within the campaign period.

Campaign Overview

The campaign was designed to promote GetReel33's token presale and attract potential investors within the Web3 ecosystem. With a budget of $30,000, the campaign targeted a niche audience over 30 Days. The primary goal was to maximize visibility and drive token presale conversion.

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of NFT collectors, DeFi traders, and blockchain gamers.
• Portfolio Balance: Targeted users with $1,500-$10,000 portfolio balances
• Competitors Targeting: Tracked users holding entertainment/music tokens Audius and transacting with music NFT platforms.
• On-chain Targeting: Focused on users holding music/entertainment NFTs and transacting with royalty-sharing protocols like Opulous.
• Retargeting: Re-engaged users who interacted with presale landing pages but didn’t convert.

Results

With a $17.06 cost per acquisition, the campaign achieved these outstanding results:

• New Presale Holders: 1,758
• Total Conversion Deposits: $194,800
• Impressions: 1,670,821
• Ad clicks: 28,070

Why It Worked

1. Audience Alignment: Focused on users with proven interest in entertainment NFTs and mid-tier investment capacity
2. Chain-Specific Messaging: Tailored creatives to Ethereum users familiar with token launches
3. Conversion Optimization: Real-time bid adjustments based on wallet activity data increased ROI by 22% post-launch

Conclusion

GetReel33's token presale campaign demonstrates how Blockchain-Ads' advanced targeting features and robust network reach can deliver impactful results for Web3 projects. By leveraging precise audience segmentation and optimization strategies, GetReel33 successfully drove nearly 6k presale conversions while achieving broad visibility within the crypto community.