2.84M Impressions | 1.67% CTR | 5,154 Players | $10 Avg. Contribution | $5.82 CPA

Shiro Neko, a new meme-inspired cryptocurrency project, launched an advertising campaign to promote its token presale. The project, whose name means "White Cat" in Japanese, aims to establish itself in the crypto sphere under the guidance of the well-known Shiba Inu brand.

Campaign Overview

Shiro Neko conducted a token presale campaign with an ad spend of $30,000. The campaign's primary goal was to drive participation in the presale and acquire token holders. The campaign utilized the project's distinctive story of a white cat embracing blockchain technology to establish its own legacy through the $SHIRO token.

Strategy

• Web3 Audience: Leveraged pre-built audiences of SOL holders, Web3 gamers, and NFT collectors.
• On-chain Targeting: Targeted users holding SOL tokens and transacting with Solana-based meme projects (Bonk, Dogwifhat).
• Creative Strategy: Developed ad creatives that highlighted Shiro Neko's unique story and its connection to the successful Shiba Inu brand
• Retargeting: Implemented retargeting campaigns to re-engage users who showed initial interest but didn't participate in the presale

Results

• Presale Holders: 5154 new investors bought the $SHIRO token
• Impressions: 2,844,919
• Clicks: 47,438

Why it Worked

The Shiro Neko campaign's success can be attributed to several factors that could be beneficial for similar projects:

1. Targeted Approach: The use of specific Web3 audience targeting ensured that the ads reached users already interested in cryptocurrency and meme coins, increasing the likelihood of conversion.
2. Multi-Chain Strategy: By targeting multiple popular blockchain networks, the campaign maximized its reach to potential investors across different ecosystems.
3. Effective Use of Budget: With a moderate ad spend of $30,000, the campaign generated significant impressions and clicks, indicating efficient budget allocation and targeting.

Conclusion

The Shiro Neko presale campaign demonstrates the effectiveness of targeted advertising in the blockchain space. By combining a compelling narrative with strategic targeting and leveraging associations with established brands, new crypto projects can successfully attract investors and build a community of token holders.