BOSSIE Case Study
Campaign Overview
BOSSIE, an innovative decentralized finance project, launched a strategic token holder acquisition campaign to expand their community and increase token liquidity. With a focused $5,000 budget over 30 days, the campaign targeted crypto-savvy investors across key blockchain ecosystems.
Strategy
The precision-targeted acquisition strategy encompassed four key elements:
- Audience Targeting: Focused on Active Wallets and Token Hodlers: ETH from behavioral segments, combined with Personal Finance and Investing interest targeting to reach engaged DeFi participants with investment experience.
- Platform Strategy: Leveraged Blockchain-Ads network of 10,000+ crypto-focused websites to ensure visibility among blockchain project explorers.
- Campaign Optimization: Implemented sequential messaging to guide prospects from token awareness through education to final purchase conversion.
- Community Building: Positioned BOSSIE as an innovative DeFi solution with strong fundamentals and growth potential for long-term holders.
Results
- Token Holders Acquired: 5,000 verified wallet connections
- Transaction Volume: $51,850 in token purchases
- Total Impressions: 3.24 million across crypto platforms
- Click-Through Rate: 0.63% demonstrating strong audience targeting
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Execution
- Crypto-Native Targeting: Active Wallets and ETH holders ensured qualified audiences familiar with token investments and DeFi protocols.
- Investment-Focused Segmentation: Personal Finance and Investing interests captured users actively seeking new cryptocurrency opportunities and portfolio diversification.
- Strategic Platform Placement: Blockchain-Ads network provided access to engaged crypto communities actively researching new token opportunities.
Insights & Learnings
BOSSIE's token holder acquisition campaign demonstrates effective Web3 marketing through precision Blockchain-Ads audience targeting and crypto-native positioning strategies. Strategic targeting of Active Wallets and ETH holders combined with Personal Finance interests enabled exceptional conversion efficiency while building engaged token communities. This approach proves emerging DeFi projects can achieve sustainable growth through focused audience strategies that prioritize quality over quantity in token holder acquisition.
Success Stories
What success looks like
494 BİRON DOLAR
İşlem Ağırlığı
APAC stratejisi Binance, 4.600 yeni yatırım getirisi ile 494K$+ işlem ve 19.78x ROAS ile satın aldı.
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31K
Tüccarlar
Coinbase, Güneydoğu Asya'daki coğrafi hedefleme, 20.08$ EBM ile 31 bin günlük ortalama 20.08$ tasarruf etti.
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3.095
Aktif Yatırımcılar
3.095 aktif tüccar satın alındı | 1,16 milyon dolar işlem hacmi | Davranışsal hedefleme ile 25,5 kat ROAS
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25k
Kullanıcılar
Crypto.com, rakip akıllı sözleşmeleri ve özel Web3 kitle segmentlerini hedefleyerek üç ay içinde 25.000 aktif tüccar kazandı.
+3,058
Users
Compound, Web3 hedefleme ve ilgi çekici reklam kampanyaları ile Arbitrum hacminde %400'lük bir artış elde etti.
42K
Geliştiriciler katıldı
42.000 geliştirici işe alındı | 8,5 milyon dolardan fazla ekosistemi büyütmek “42.000 geliştirici Base ekosistemine katıldı”
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8.000
Aktif Kullanıcılar
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280%
ROI since 2019
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