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Digital Advertising & Marketing Glossary


Explore the complete marketing glossary covering
every topic under the digital sun.

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 A/B TestingAI Audience TargetingAI Conversion Rate OptimizationAI MarketingAI Marketing ToolsAI Performance MarketingATFAMPAdAd AgencyAd ClickAd CopyAd CreativeAd FatigueAd FormatAd GroupAd ImpressionAd InventoryAd NetworkAd RevenueAd ServerAd SpendAd TargetingAd TechAd UnitAd VerificationAds.txtAffiliate MarketingAgency Trading DeskApp InstallArtificial IntelligenceAttributionAttribution ModelAutomated Guaranteed

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B2B MarketingB2C MarketingBanner AdsBanner BlindnessBehavioral TargetingBlogBottom of the FunnelBounce RateBrand AmbassadorBrand AwarenessBrand EquityBrand ExposureBrand InfluencerBrand LoyaltyBrand PersonalityBrand PositioningBrand RecallBrand RecognitionBrand ReputationBrand SafetyBrand SalienceBrand SuitabilityBrand ToneBrand Value PropositionBrand VoiceBreadcrumbsBuyer Persona

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CACCCPA ComplianceCMSCPACPCCPLCPMCPSCPVCROCTACTRCVRCampaign OptimizationCanonical URLCarousel AdsCart Abandonment RateChatGPTChurnChurn RateClosed-Loop MarketingContact FormContent MarketingContent Marketing FunnelContent MonetizationContent OptimizationContent RecommendationsConversionConversion StorytellingConversion TrackingCookieCookielessCreative ShopCross-Device AttributionCustomer Referral Program

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D2CDMPDSPDashboardData VisualizationDisplay AdsDrip CampaignsDropshipping

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E-commerceEmail AutomationEmail MarketingEngagement Rate

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Facebook AdsFirst Price AuctionFirst-Party DataFirst-Touch AttributionFloor PriceFrequency CappingFunnel Analysis

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GDPRGeo-targetingGeotargeting

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Header BiddingHeatmap

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Incremental ReachIntent-Based TargetingInterest Graph

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JavaScript Tracking

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KPIKeyword

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Landing PageLeadLead GenerationLead NurturingLead ScoringLinkedIn Ads

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MMMMarketing AutomationMarketing BudgetMarketing ChannelMarketing FunnelMarketing ROIMedia BuyingMeta-DescriptionMeta-TitleMobile AdsMulti-Touch Attribution

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Native AdsNative DSPNative Video Ads

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Omnichannel MarketingOnline AdvertisingOpen AuctionOpen InternetOpen Web

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PMPPPCPPLPaid AdsPaid Content DistributionPaid MediaPartner MarketingPaywallPerformance MarketingPixelPost-Click EngagementPre-Bid TargetingPredictive AnalyticsPredictive AudiencesProgrammatic AdsProgrammatic DirectProgrammatic NativeProgrammatic Video

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QS

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ROASRTBReal-Time AnalyticsRealizeRetargetingRetention Rate

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SEMSEOSERPSSPSaaSSearch AdvertisingSecond Price AuctionSecond-Party DataSegmentationSocial Media Advertising

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TOFUTarget AudienceTargetingThird Generation Ad TechThird-Party DataTouchpoint

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UTM CodeUser AcquisitionUser EngagementUser Experience

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VASTVertical BannerVideo AdsVideo Content Marketing

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Walled GardensWallet TargetingWeb3 Cookie

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YMYLYahoo Ads

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