Digital Advertising & Marketing Glossary

Explore the complete marketing glossary covering
every topic under the digital sun.

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D2C DMP DSP Dashboard Data Visualization Display Ads Drip Campaigns Dropshipping

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E-commerce Email Automation Email Marketing Engagement Rate

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Facebook Ads First Price Auction First-Party Data First-Touch Attribution Floor Price Frequency Capping Funnel Analysis

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GDPR Geo-targeting Geotargeting

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Header Bidding Heatmap

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Incremental Reach Intent-Based Targeting Interest Graph

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JavaScript Tracking

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Landing Page Lead Lead Generation Lead Nurturing Lead Scoring LinkedIn Ads

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MMM Marketing Automation Marketing Budget Marketing Channel Marketing Funnel Marketing ROI Media Buying Meta-Description Meta-Title Mobile Ads Multi-Touch Attribution

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Native Ads Native DSP Native Video Ads

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Omnichannel Marketing Online Advertising Open Auction Open Internet Open Web

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PMP PPC PPL Paid Ads Paid Content Distribution Paid Media Partner Marketing Paywall Performance Marketing Pixel Post-Click Engagement Pre-Bid Targeting Predictive Analytics Predictive Audiences Programmatic Ads Programmatic Direct Programmatic Native Programmatic Video

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ROAS RTB Real-Time Analytics Realize Retargeting Retention Rate

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SEM SEO SERP SSP SaaS Search Advertising Second Price Auction Second-Party Data Segmentation Social Media Advertising

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TOFU Target Audience Targeting Third Generation Ad Tech Third-Party Data Touchpoint

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UTM Code User Acquisition User Engagement User Experience

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VAST Vertical Banner Video Ads Video Content Marketing

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Walled Gardens Wallet Targeting Web3 Cookie

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