Bitrefill Case Study

1,920

New Vendors

48,500

Transactions

4.2%

Conversion Rate

2.8%

Click-Through Rate

Company

Bitrefill

Campaign Type

User Acqusition

Industry

E-commerce

Case Timeline

60 days

Strategy

3,562 New Customers for an E-Commerce Brand in Just 60 Days

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Strategy

Blockchain-Ads executed a multi-layered targeting approach:

Audience Targeting : Utilized Active Wallets and Token Holders segments for Web3-native merchants. Interest-Based Targeting focused on Business and Investment/Marketing segments for traditional sellers.
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Creative Messaging: Highlighted marketplace benefits through three core value propositions. Headlines emphasized global reach, low fees, and simplified onboarding processes.
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Geographic Optimization: Concentrated efforts across India, Indonesia, and Brazil markets. Regional messaging addressed local seller challenges and growth opportunities effectively.
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Performance Optimization: Implemented cost-efficient bidding strategies and conversion tracking systems. Campaign monitoring ensured sustainable ROI and measurable marketplace growth outcomes.

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Results

‍New Vendors: 1,920 acquired
Transactions: 48,500 within 60 days

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Inactive-State

Active State

Why It Worked

Behavioral Targeting: combined Active Wallets with Token Holders for crypto-savvy merchants
Interest-Based Targeting: reached Business and Investment/Marketing audiences for traditional sellers
Creative Strategy: addressed local seller pain points with tailored messaging

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Conclusion

This case study shows how Blockchain-Ads’ precision targeting empowers e-commerce platforms to scale supply-side growth. By attracting quality vendors and driving millions in transaction volume, the campaign delivered measurable, sustainable marketplace expansion.