Real Estate Web3 Project Case Study
CASE STUDY
2,147 New Investors for a Web3 Real Estate Platform in 60 Days.
2,147
New Investors
12,865
Transactions
$11.2M
Investment Volume
Company
Real Estate Web3 Project Case Study
Campaign Type
User Acqusition
Industry
Web3 Real Estate
Case Timeline
60 days
Strategy
2,147 New Investors for a Web3 Real Estate Platform in 60 Days.
Blockchain-Ads designed a hybrid Web2 + Web3 strategy:
- Web3 Audiences: ETH/BTC high-balance wallets, Stablecoin holders, DeFi/NFT investors.
- Chain Targeting: Ethereum, Polygon, and Solana users.
- Wealth Segmentation: Users with $50K–$500K in on-chain balances.
- Geo-Targeting: UAE, Singapore, Hong Kong, and Germany.
- Messaging Hooks:
- “Own Luxury Real Estate From Just $500 | Tokenized & Blockchain Secured”
- “Diversify Your Crypto Into Real Assets | Join Our Tokenized Property Platform”
Results
Why It Worked
Conclusion
This case study shows how Blockchain-Ads’ hybrid targeting can transform Web3 real estate projects into scalable investment platforms, driving adoption and millions in new asset commitments.
Success Stories
What success looks like
+8,000
Users
GALA gained 8,000 users and 2.4x revenue-to-ad-spend by targeting Web3 natives with Ethereum and Polygon-based campaigns.
GALA - User Acquisition
Read more11,000+
Token Holders
SPACE acquired 75,000 players and minted 11,000 NFTs by targeting active $MATIC holders with wallet-based Web3 ads.
SPACE - User Acquisition
Read more3x
ROI
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Palmswap secured $1.8M in presale campaigns by drawing 1,243 investors with targeted tiered discounts and referral incentives.
Palmswap - Token holder
Read more5.4x
ROAS
Metacade raised $162,000 from 4,060 investors using Ethereum wallet targeting and P2E messaging, achieving a 5.4x ROAS.
Metacade - Token Presale
Read more+23%
ARPU
PlayZap onboarded 1,250 paid gamers and boosted ARPU by 23% by targeting high-value wallet users with P2E incentives.
PlayZap - User Acquisition
Read more
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280%
ROI since 2019
“Binance is a leading crypto exchange trusted by millions of traders globally. To penetrate the APAC market, they ran”
Binance - User Acquisition
Read more280%
ROI since 2019
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OKX, a leading crypto wallet platform, used Web3 hyper-targeting and segmentation to boost global user acquisition and trading volume.
OKX - High value traders acquisition
Read more280%
ROI since 2019
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Coinbase, a leading cryptocurrency exchange, sought to expand its presence in the Southeast Asian market.
Coinbase - Trading-user acquisition
Read more280%
ROI since 2019
.png)
Crypto.com is a leading cryptocurrency exchange platform offering a wide range of digital asset services.
Crypto.com - User Acquisition Campaign
Read more280%
ROI since 2019
.png)
Compound, a popular DeFi lending platform, wanted to boost activity on the Arbitrum network.
Compound - User Acquisition Campaign
Read more
